Mobile ads to generate $3 bln in 2007

The world market for mobile marketing and advertising is expected to be worth about $3 bln by the end of 2007, according to ABI Research. By 2011, the value of this market will reach $19 bln, including mobile search and video advertising. ABI Research also expects some of the highest levels of spending to come in the broadcast mobile video space. By 2011, it will surpass SMS as a source of mobile marketing spending, due in part to mobile broadcast networks’ presence in all major markets. In 2011, ABI Research expects spending for broadcast mobile video advertising alone to reach $9 bln.