Mainstream audience for podcasts: males with 6+ years of Internet experience
Some 12% of internet users say they have downloaded a podcast. This compares to 7% of internet users who reported podcast downloading in April 2006 survey. Just 1% report downloading a podcast on a typical day. 15% of online men say they have downloaded a podcast, compared with just 8% of online women. And those who have used the internet for 6+ years are twice as likely as those who have been online three years or less to have downloaded a podcast (13% vs. 6%), Pew Internet reports.