LBS app preference among mobile operators
Berg Insight asked the operators which LBS applications they already have deployed and got not surprisingly the reply that the most common services today are information services such as yellow pages near you and local weather information. On second and third place came navigation services and tracking. Berg Insight also asked the operators which positioning technology they think will be the most important the coming years. The majority, 65%, replied a combination of two or more technologies, while 35% said A-GPS. It is obvious that satellite positioning is coming up as a preferred technology among operators in Europe and preferably in combination with other technologies such as enhanced-cell id and terminal-based positioning technologies. Berg Insight also asked the operators what they think are the most important factors to get the LBS market to boom. Built in GPS/Galileo-chips was the most common reply, coming from 75% of the respondents. About 50% replied that more visibility and marketing of LBS is important to make the end-users aware of the services. The operators are also looking for more innovative LBS that really can catch the needs of the end-users, which 35% of the respondents answered.