Just 2% of time of iPod owners is spent watching video
Less than 1% of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users the share is 2.2%. Video comprises just 2% of total time spent using iPods or iTunes among iPod owners. Video iPod users consume video 11% of the time. 15.8% of iPod users have played a video on either iPod or iTunes, Nielsen Media Research says.