Internet users 18-34 are 18% more likely to buy a car this year
comScore Media Metrix revealed the automotive purchase intent, online visitation habits and automotive ownership tendencies of American consumers who are most likely to purchase an automobile in the next six months. Internet users age 35-44 are 18% more likely than the average online adult to make an automotive purchase in 2006. This segment of likely auto purchasers represents more than 6 mln US consumers. Additionally, 25-34 year-olds are 17% more likely than the norm to purchase an automobile, representing nearly 5 mln consumers. Respondents age 25-34 with one child are 41% more likely than the average Internet user to purchase an auto in the next 6 months, while 35-44-year-olds with two children are 27% more likely than the norm to do so.