Internet advertising generated $2.7 bln in Q4 2004, $9.6 bln for total 2004

Internet advertising market grew to $2.7 bln in Q4 2004, the highest level ever, according to Interactive Advertising Bureau and PricewaterhouseCoopers. For full year 2004, online ad spending totaled $9.6 bln, a 32% increase over 2003.