In-game ads to generate $2 bln by 2012
Game advertising spending in the US will grow from $370 mln in 2006 to more than $2 bln in 2012, according to Parks Associates. Over that time, game advertising will achieve a compound annual growth rate (CAGR) of 33%, much higher than that of other major advertising media, including TV, radio, print, and the Internet. In-game advertising will experience the highest growth rate among the various categories of game advertising methods forecasted, increasing from $55 mln in 2006 to more than $800 mln in 2012. Specifically, dynamic in-game advertising (DIGA) in PC, console, mobile, and casual games will grow from 27% of the in-game advertising market in 2006 to 84% in 2012.