IMDB.com top movie site on Oscars night

IMDB.com also drew more US visitors on Oscar Sunday than any other site measured by ComScore, but it attracted less than 1 mln US visitors, with traffic virtually unaffected by the awards show. As with worldwide Internet users, sites bearing the Oscar name experienced the strongest traffic gains of all sites analyzed. Even so, these sites each drew less than 100,000 US visitors on Oscar Sunday. US traffic to oscar.com rose 481% versus the previous Sunday and 81% versus the Saturday before the show. Oscars.org rose 35% on Oscar Sunday compared to a day earlier, but traffic to this site was too small on the previous Sunday to draw a comparison.

US Web traffic to Oscar sites
Site Traffic, 000 % Change
vs. 3/4/06 vs. 2/26/06
imdb.com 870 5% -3%
oscar.com 82 81% 481%
eonline.com 91 -6% 17%
oscars.org 34 35% N/A
ew.com 28 7% 56%
Source: ComScore