IDC’s in-depth study breaks out mobile users into four distinct segments:
- Display Mavens: individuals who deliver a large number of presentations
while mobile and also use, to a moderate degree, entertainment
applications during periods of idleness.
- The Mobile Elite: the early adopter segment that adopts the latest
devices, applications, and solutions, and also uses the broadest number
- Minimalists: the opposite of the Mobile Elite, these individuals employ
just the basics for their mobility needs.
- Voice and Text Fanatics: a more communications-centric group of
individuals who tend to be focused on text-based data and messaging.