Hungarian printer revenues up 6% in 2004

The Hungarian printer market contracted by nearly 8% in volume to just over 281,600 units in 2004. According to IDC, the increasing popularity of multifunction peripherals along with the sluggish economy resulted in the printer shipment decline. Nevertheless, revenue grew by 6.0% to $60.84 mln in 2004 as those purchasing single-function devices tended to favor high-end machines. IDC expects unit sales of single-function printers to be flat in 2005 and to decline by 2.1% in 2006. Inkjets accounted for 66.3% of printer shipments in Hungary last year. Although the segment contracted by 17.0% in volume, its value fell by just 2.1% as users gravitated towards midrange and high-end inkjets. By contrast, the mono laser segment expanded by 20.8% in unit shipments while the color laser segment more than doubled. Due to technology advances and aggressive price competition, however, both segments exhibited far more modest revenue growth: mono laser machines brought in 11.3% more revenue than in 2003 and color laser machines just under 22% more revenue.