Half of manufacturers to market through search engines
Shipments of durable goods increased $4.2 billion for December 2004, up 2.1% from November. This increase capped a banner year of 10.5% growth and made 2004 the best year since the new standards established in lieu of NAFTA were implemented in 1992. To keep the fete running strong, marketing executives from 80 different US manufacturing firms said they plan on revamping or establishing e-business and online marketing ventures in the upcoming year. Half of those surveyed will be engaging in search engine marketing; slightly less said they would also be conducting e-mail marketing campaigns (45%) and 62% plan to recreate their websites in 2005.