Fastest-growing Web categories in France in December 2007

Retail sites dominated the top-gaining site category rankings for December 2007, led by the Toys category, up 65% to 4.9 mln visitors. The category was led by Eveiletjeux.com ā€“ part of the Groupe PPR property, with 3.3 mln visitors (up 39%). Other retail-related categories experiencing gains included Fragrances/Cosmetics (up 21% to 3.4 mln visitors), Sports/Outdoor (up 18% to 3.5 mln visitors), and Jewelry/Luxury Goods/Accessories (up 12% to 2.4 mln visitors). The Shipping (up 39% to 1.8 mln visitors) and e-cards categories (up 34% to 4 mln visitors) also saw increased activity due to the holiday season.

Category November 2007 December 2007 Growth, YTY
French Internet Audience 28,244 28,729 2%
Toys 2,984 4,917 65%
Shipping 1,298 1,809 39%
Online Trading 318 433 36%
e-cards 3,008 4,034 34%
Retail – Food 1,099 1,329 21%
Fragrances/Cosmetics 2,784 3,355 21%
Sports/Outdoor 2,964 3,504 18%
Entertainment – News 7,369 8,432 14%
Teens 5,577 6,226 12%
Jewelry/Luxury 2,108 2,351 12%

Source: comScore