Fastest-growing Web categories in France in December 2007
Retail sites dominated the top-gaining site category rankings for December 2007, led by the Toys category, up 65% to 4.9 mln visitors. The category was led by Eveiletjeux.com – part of the Groupe PPR property, with 3.3 mln visitors (up 39%). Other retail-related categories experiencing gains included Fragrances/Cosmetics (up 21% to 3.4 mln visitors), Sports/Outdoor (up 18% to 3.5 mln visitors), and Jewelry/Luxury Goods/Accessories (up 12% to 2.4 mln visitors). The Shipping (up 39% to 1.8 mln visitors) and e-cards categories (up 34% to 4 mln visitors) also saw increased activity due to the holiday season.
|Category||November 2007||December 2007||Growth, YTY|
|French Internet Audience||28,244||28,729||2%|
|Retail – Food||1,099||1,329||21%|
|Entertainment – News||7,369||8,432||14%|