Fastest-growing global ad market: Latin America
Pricewaterhouse said the $1.6 trln in revenue generated 2007 on advertising, subscriptions and other user fees, in businesses ranging from newspapers to video games, would grow to $2.2 trln in 2012. The fastest growth is expected in Latin America, with spending set to jump at a 10.6% annual rate over the next five years, Pricewaterhouse said. The Asia-Pacific region, at 8.8%, and the Europe, Middle East and Africa region, at 6.8%, are also expected to show strong gains. The United States will be overtaken 2009 by Europe, the Middle East and Africa as the largest regional media market, with $649 bln in spending, compared with $647 bln for the United States.