European search engine marketing to attract 1.4 bln euros in 2005
1.4 bln euros will be spent on search engine marketing in Europe, Forrester Research says. This will result in 65% YTY growth. By 2010, European marketers will spend almost 3 bln euros, up from 856 mln in 2004, on search marketing. In the UK, the largest online advertising market in Europe, search marketing is expected to grow to over 1 bln euros in 2010, up from 763 mln euros at the end of 2005. France will own 19% of search marketing spend in Europe by the end of 2005 and 31% by 2010. Germany search engine marketing spending totaled 165 mln euros, but is expected to slow down and will reach 399 mln euros in 2010.