European banner advertising market increased 24% in 2004
The number of banner advertisements run on European websites has increased by 24%, from 76,375 in November 2003 to 94,939 in November 2004, according to Nielsen//NetRatings. Sweden, France and the Netherlands have experienced the strongest growth in banner ads between November 2003 and November 2004. Total number of advertisers buying banner ads has increased by 11%, from 15,716 in November 2003 to 17,441 in November 2004. Total number of campaigns run in Europe has increased by 10% from 33,472 campaigns in November 2003 to 36,824 campaigns in November 2004.