Europe to overtake US in digital TV penetration by 2010
Europe will overtake the US with regard to digital TV penetration by the end of 2010 at this point, almost 69% of European households will have made the transition to digital services, Research and Markets reports. Much of the growth across Europe will be driven by continuing uptake of digital terrestrial services, although IPTV will also begin to make an impact. The UK will remain the most highly penetrated digital TV market by the end of 2010, with almost 95% of households receiving digital services. Despite strong growth, Germany will continue to lag behind other major European markets, with only around half of households digital by the end of 2010. Over 50 mln US households will be viewing high definition programming by the end of 2010, compared to fewer than 10% of European households. The UK will be the most developed European HD market by the end of the decade, although penetration rates will remain far lower than in the US.