Emerging markets most likely to engage in online media: Ukraine, Hungary, Poland, Latvia

Nielsen//NetRatings researched the Internet users in emerging countries in order to find out the countries, where citizens are most likely to engage in reading online newspapers. Out of all emerging markets, Ukraine and Hungary have the highest share of Internet users (whom Nielsen//NetRatings called netizens) who are likely to read an Internet newspaper in the near future.

Largest potential markets for online
newspapers among emerging countries
Rank Country Netizens’ share
1 Ukraine 82%
2 Hungary 77%
3 Poland 75%
4 Latvia 75%
5 Bulgaria 69%
6 Portugal 68%
7 Czech Republic 68%
8 Estonia 67%
9 Romania 62%
10 Lithuania 62%
Source: Nielsen//NetRatings