EMEA TV ad market will increase 159% by 2012
North America’s influence over pay TV advertising is even greater than for the total TV market. It took 62% of the total in 2007, according to Informa Telecoms & Media. However, this proportion will decline to – a still high – 53% by 2012 as other regions gain market share. Eastern Europe & the Middle East will be the fastest growth region, increasing 159% between 2007 and 2012.