Edutainment toys were a $1.7 bln industry in 2005
In-Stat found that the worldwide market for edutainment toys reached $1.7 bln in 2005, and this figure is projected to hit $5.5 bln by 2010. Drivers for the edutainment market include lower technology costs, increased shelf space in mass-market retailers, and growing parental demand for educational value in children’s toys. In-Stat believes that a typical edutainment product will have an overall BOM of approximately $60 in 2006. The lion’s share of the BOM will be made up by LCDs, MCUs, Flash, and various specialty devices.