Early technology adopters spent $704 on new tech in 2006
Early Adopters, or Tech Enthusiasts outspent the general public significantly in 2006 on portable entertainment devices, spending an average of $704 versus just $421 for the average. Over half of the Tech Enthusiasts studied own a portable MP3 player, versus just 20% of adults. Further, 91% own a wireless phone, 72% own a laptop and 46% own a PDA. This group owns an average of 2.3 separate portable devices that can access entertainment content, Consumer Electronics Association and CNET report.