E-greetings traffic up 9% in 2007

American Greetings has seen its e-card volume rise 9% to 41 mln so far this holiday season, says the company. Hallmark estimates that about 300 mln e-cards are sent every year. According to ComScore Media Metrix, 39.7 mln people visited e-card sites in November 2007, compared with 39.3 mln in November 2006.