Consumer sentiment towards a la carte price plans by airlines

Question: Are you in favor of “a la carte” pricing? Date: August 2008

Response Total Respondents American Continental Delta Southwest United
Yes 48.5 56.5 48.6 48.6 50.1 53.8
No 37.3 31.6 37.8 40.1 35.3 29.7
Not sure 14.2 11.9 13.5 11.3 14.6 16.4
Source: comScore