Internet ads to reach $147 bln globally by 2012

The global advertising market grew to just over $600 bln in 2007, according to The Kelsey Group. The firm expects global ad revenues to grow at a compound annual growth rate (CAGR) of 2.7% and reach $707 bln in 2012. Interactive advertising revenues will increase significantly from $45 bln in 2007 to $147 bln globally in 2012, representing a 23.4% CAGR. Interactive advertising, which comprises search (including local search), display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. By 2012 Kelsey Group analysts expect the interactive share of global ad spending will reach 21%.

During the forecast period (2007-2012), the United States will see interactive advertising revenues grow from $22.5 bln to $62.4 bln (22.6% CAGR), with interactive revenues in Canada increasing from $1.3 bln to $3.3 bln (21.3% CAGR).

Top job search sites in December 2008

Dec-2007 Dec-2008 % Change
Total Internet : Total Audience 183,619 190,650 4
Job Search 12,445 18,826 51
CareerBuilder.com Job Search 5,132 9,121 78
Yahoo! HotJobs Job Search 2,282 5,605 146
Indeed.com Job Search 2,712 5,106 88
Monster.com Job Search 4,131 3,776 -9
Simply Hired, Inc. 1,188 3,104 161
JOB.COM Job Search 731 1,237 69
MSN Careers by CareerBuilder.com 593 1,004 69
AOL Find a Job by CareerBuilder.com 504 856 70
Jobs.net Job Search 350 368 5
Jobster.com Job Search 186 365 97
Source: comScore

Who visited job search Web sites in December 2008

Demographic Segments Dec-2007 Dec-2008 Point Change
Gender
All Males 53.5% 46.3% -7.2
All Females 46.5% 53.7% 7.2
Age
Persons: Under 24 16.6% 15.3% -1.4
Persons: 25-49 57.8% 62.7% 4.8
Persons: 50+ 25.5% 22.0% -3.5
Household Income
Under $75,000 56.2% 53.1% -3.1
$75,000+ 43.8% 46.9% 3.1
Presence of Children in Household
Children: No 42.0% 46.6% 4.7
Children: Yes 58.0% 53.3% -4.7
Region (U.S.)
West North Central 6.5% 7.2% 0.7
Mountain 8.3% 6.5% -1.8
Pacific 14.3% 10.9% -3.3
New England 8.0% 3.9% -4.1
Mid Atlantic 14.3% 10.7% -3.6
South Atlantic 19.0% 27.5% 8.5
East South Central 5.7% 6.5% 0.9
West South Central 5.9% 9.8% 3.9
East North Central 18.0% 16.9% -1.1
Source: comScore

Top Online Gaming Sites in December 2008

Dec-2007 Dec-2008 % Change
Total Audience 183,619 190,650 4
Online Gaming 67,457 85,977 27
Yahoo! Games 16,184 19,468 20
EA Online 12,673 15,369 21
Disney Games 11,933 13,458 13
WildTangent Network 7,650 13,306 74
Addictinggames.com 9,706 11,343 17
AOL Games 8,380 10,750 28
MSN Games 9,685 10,263 6
Miniclip.com 7,264 8,636 19
Nick.com Games 6,020 7,092 18
Spil Games 1,821 6,715 269
Source: comScore

Fastest Growing Current Events & Global News Sites on Inauguration Day 2009

Site and unique audience, 000 1/13/09 1/20/09 Growth, %
Current Events & Global News Subcategory 35,441 39,714 12
ABCNEWS Digital Network 1,137 2,260 99
CBS News Digital Network 837 1,640 96
washingtonpost.com 947 1,711 81
Tribune Newspapers 1,500 2,344 56
Daily News Online Edition 629 916 46
MSNBC Digital Network 7,002 10,006 43
CNN Digital Network 7,840 11,047 41
Slate 678 886 31
NYTimes.com 1,975 2,442 24
TheHuffingtonPost.com 687 792 15
Source: Nielsen

Top mobile sites and top PC sites

Mobile users accessing Facebook spend an average of 24 minutes per day on the site, similar to the 27.5 minutes spent by PC users. Mobile users on Facebook averaged 3.3 visits per day versus 2.3 visits per day by PC users. Mobile is used consistently throughout the whole day, but the early morning (7-10am) is the key day part for mobile, accounting for 22% of total mobile minutes browsed, compared with only 11% of total minutes browsed by PC Internet users in the same day part. Mobile can therefore act as an extension to media such as the Internet and TV, while it reinforces other early morning media, such as radio and newspapers. Mobile is confirmed as a strong youth medium with 48% of users between 18-34 years old, compared to 40% for the fixed Internet and 29% for the TV audience. Mobile is also more skewed towards men, who represent 63% of total users compared with 53% for the fixed Internet.

Top mobile sites Top PC sites
Mobile Operator Sites Google Sites
Google Sites Microsoft Sites
Facebook.com Yahoo! Sites
Yahoo! Sites Facebook.com
BBC Sites EBay
Apple Inc. Sites BBC Sites
Microsoft Sites AOL (inc. Bebo)
Sony Online (inc. Sony Ericsson) Amazon Sites
Nokia Ask Network
AOL (inc. Bebo) Wikimedia Foundation
Source: GSM Association

Top travel Web sites in December 2008

Rank Website Domain Market Share Nov ’08 Oct ’08 Sep ’08
1. MapQuest www.mapquest.com 10.98% 1 1 1
2. Google Maps maps.google.com 9.81% 2 2 2
3. Southwest Airlines www.southwest.com 3.31% 4 5 5
4. Expedia www.expedia.com 3.02% 5 4 4
5. Yahoo! Maps maps.yahoo.com 2.97% 3 3 3
6. Travelocity www.travelocity.com 1.99% 6 6 6
7. Orbitz www.orbitz.com 1.60% 7 7 7
8. Yahoo! Travel travel.yahoo.com 1.56% 9 9 8
9. Priceline.com www.priceline.com 1.53% 8 8 9
10. American Airlines www.aa.com 1.23% 10 11 11
11. Delta Air Lines www.delta.com 1.18% 11 12 12
12. Cheap Tickets www.cheaptickets.com 1.05% 12 10 10
13. Local Live local.live.com 0.97% 13 13 14
14. Northwest Airlines www.nwa.com 0.92% 17 18 19
15. TripAdvisor www.tripadvisor.com 0.89% 14 14 13
16. CheapoAir.com www.cheapoair.com 0.86% 15 16 17
17. United Airlines www.united.com 0.83% 18 19 20
18. Hotwire www.hotwire.com 0.83% 16 15 15
19. US Airways www.usairways.com 0.77% 20 22 22
20. Continental Airlines www.continental.com 0.76% 22 21 21
Source: Hitwise

Top global sites in December 2008

Property Audience, 000 % Reach
Total Worldwide Internet Audience 1,007,730 100.0%
Google Sites 775,980 77.0%
Microsoft Sites 646,915 64.2%
Yahoo! Sites 562,571 55.8%
AOL LLC 273,020 27.1%
Wikimedia Foundation Sites 272,998 27.1%
eBay 240,947 23.9%
Facebook.COM 221,791 22.0%
Amazon Sites 187,354 18.6%
CBS Corporation 178,844 17.7%
Fox Interactive Media 172,841 17.2%
Ask Network 164,513 16.3%
Apple Inc. 161,500 16.0%
Tencent Inc. 158,617 15.7%
Baidu.com Inc. 152,447 15.1%
Adobe Sites 123,623 12.3%
Source: comScore