Top video sites by unique viewers in December 2008

Property Audience, 000 Videos
per Viewer
Total Internet 149,587 95.7
Google Sites 100,092 59.0
Fox Interactive Media 56,895 7.8
Yahoo! Sites 42,761 7.7
AOL LLC 31,522 6.3
Microsoft Sites 29,534 8.4
Viacom Digital 27,370 10.6
Hulu.com 24,572 9.8
Turner Network 20,499 9.0
Time Warner – Excl. AOL 17,294 2.8
CBS Corporation 14,840 3.7
Source: comScore

Top video sites by videos viewed in December 2008

Property Videos, 000 Share, %
Total Internet 14,318,722 100.0
Google Sites 5,905,854 41.2
Fox Interactive Media 444,865 3.1
Yahoo! Sites 330,025 2.3
Viacom Digital 290,558 2.0
Microsoft Sites 247,903 1.7
Hulu.com 240,585 1.7
AOL LLC 197,135 1.4
Turner Network 183,948 1.3
Disney Online 148,434 1.0
ESPN 102,542 0.7
Source: comScore

Reasons for having multiple social networking profiles

Why do you have more than one online social network profile?

% of SNS users with multiple profiles
My friends use many different websites so I have more than one profile to stay in touch with them 24%
Some profiles are professional, others personal 19
I just use different sites 6
I have an older profile on a site I don’t really use anymore 4
I have different profile for different parts of my personality 4
It’s fun 3
I have a profile so I can view content on the network website 3
It was just something to do 3
Some profiles are specifically for gaming 2
Someone else told me to sign up for a particular site 1
Other 26
Source: Pew Internet Project

Top ad carriers in January, 2009

Rank Property Unique Visitors (000) Reach %
  Total Audience 191,863 100%
1 Platform-A 174,586 91%
2 Yahoo! Network 164,712 86%
3 ValueClick Networks 160,261 84%
4 Google Ad Network 158,481 83%
5 Traffic Marketplace 146,903 77%
6 Yahoo! Sites 146,131 76%
7 Specific Media 145,929 76%
8 Tribal Fusion 143,869 75%
9 Google 143,116 75%
10 24/7 Real Media 141,604 74%
11 Tremor Media – Potential Reach 136,867 71%
12 Casale Media – MediaNet 136,772 71%
13 Turn, Inc 132,949 69%
14 Adconion Media Group 130,717 68%
15 interCLICK 126,706 66%
16 CPX Interactive 125,764 66%
17 DRIVEpm 125,255 65%
18 ADSDAQ by ContextWeb 121,022 63%
19 Revenue Science 114,122 59%
20 Digital Broadcasting Group 111,698 58%
21 MSN-Windows Live 111,695 58%
22 Collective Network 111,322 58%
23 Burst Media 109,043 57%
24 AOL Media Network 108,441 57%
25 BrightRoll Video Network 98,179 51%
26 AdBrite 89,649 47%
27 YOUTUBE.COM 82,772 43%
28 Centro – Potential Reach 81,559 43%
29 Vibrant Media 79,908 42%
30 MYSPACE.COM 75,639 39%
31 NNN Total Newspapers: U.S. 74,800 39%
32 Ask Network 74,742 39%
33 Pulse 360 71,075 37%
34 Gorilla Nation Media 68,684 36%
35 IAC Ad Solutions 66,759 35%
36 Undertone Networks 66,083 34%
37 Career Ad Network 65,936 34%
38 ITN Digital Networks 65,705 34%
39 Kontera 64,928 34%
40 TattoMedia 61,677 32%
41 IB Local Network 58,414 30%
42 EBAY.COM 57,520 30%
43 Adify 57,380 30%
44 FACEBOOK.COM 57,232 30%
45 MSN.COM Home Page 56,481 29%
46 Glam Media 55,293 29%
47 AMAZON.COM 54,562 28%
48 NNN Top 25 52,326 27%
49 Business.com Network 51,586 27%
50 QuadrantONE 47,754 25%
Source: comScore

Social Networking usage in Asia-Pacific December 2008

% Reach Average
Minutes per
Visitor
Average
Visits per
Visitor
Asia Pacific 60.6 137.0 11.4
Singapore 74.3 175.6 19.1
Australia 68.3 224.3 17.8
South Korea 68.0 277.8 15.1
Malaysia 66.6 181.2 14.2
Hong Kong 62.8 127.7 13.7
New Zealand 62.8 185.7 13.8
India 60.3 110.4 10.4
Japan 50.9 72.8 9.9
China 45.6 89.5 7.4
Taiwan 42.4 36.1 5.1
Source: comScore