Web-to-TV streaming services to generate $2.9 bln by 2013

Over 40% of young adult US households view Internet video on the TV at least once per month, In-Stat found. Revenue from Web-to-TV streaming services will grow to $2.9 bln in 2013. Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 mln. Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet. In five years, there will be 7.4 mln US broadband households that use media center PCs for streaming Web-to-TV content.

Demographics of Social Network Users

The percentage of online Americans in each demographic category who have a profile on a social network website:

All adults 35%
Sex
Men 35
Women 35
Age
18-24 75
25-34 57
35-44 30
45-54 19
55-64 10
65+ 7
Race
White, non-Hispanic 31
Black, non-Hispanic 43
Hispanic 48
Annual Household Income
Less than $30,000 45
$30,000 – $49,999 38
$50,000 – $74,999 30
$75,000 + 31
Education
Less than HS 43
HS grad 31
Some college 41
College grad 33
Locale
Urban 34
Suburban 26
Rural 23
Source: Pew Internet Project

US Internet ad revenues reached $6.1 bln in Q4 2008

US Internet advertising revenues remain strong, topping $23 bln, according to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Full-year 2008 revenues totaled a record $23.4 bln, exceeding 2007’s performance, itself the former record of $21.2 bln, by $2.2 bln or 10.6%. Q4 2008 revenues of $6.1 bln mark the first time the interactive advertising industry achieved, and surpassed, $6 bln in a single quarter. The figures represent a $154 mln or 2.6% increase from Q4 2007, which had revenues of $5.9 bln. This is the fifth consecutive year of record results.

Demographics of Adult Gamers

The percentage of Americans in each demographic category who report playing games online or offline, using a computer, cell phone or any other kind of gaming device:

All adults 53%
Sex
Men 55
Women 50
Age
18-29 81
30-49 60
50-64 40
65+ 23
Race
White, non-Hispanic 51
Black, non-Hispanic 51
Hispanic (English-speaking) 63
Annual Household Income
Less than $30,000 52
$30,000 – $49,999 59
$50,000 – $74,999 62
$75,000 + 56
Education
Less than HS 40
HS grad 51
Some college/College grad 57
Locale
Urban 56
Suburban 53
Rural 47
Source: Pew Internet Project

Top US video sites in February 2009

Video Brand Streams, 000 Audience, 000
YouTube 5,158,727 88,136
hulu 308,806 9,473
Yahoo! 250,425 24,085
Nickelodeon Kids and Family Network 209,465 6,039
Fox Interactive Media 194,255 14,376
ABC.COM 187,128 6,716
MSN/Windows Live 162,900 12,198
Turner Sports and Entertainment Digital Network 125,067 5,961
MTV Networks Music 100,076 4,410
CNN Digital Network 99,846 8,377
Source: Nielsen