Over 40% of young adult US households view Internet video on the TV at least once per month, In-Stat found. Revenue from Web-to-TV streaming services will grow to $2.9 bln in 2013. Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 mln. Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet. In five years, there will be 7.4 mln US broadband households that use media center PCs for streaming Web-to-TV content.
Demographics of Social Network Users
The percentage of online Americans in each demographic category who have a profile on a social network website:
| All adults | 35% |
| Sex | |
| Men | 35 |
| Women | 35 |
| Age | |
| 18-24 | 75 |
| 25-34 | 57 |
| 35-44 | 30 |
| 45-54 | 19 |
| 55-64 | 10 |
| 65+ | 7 |
| Race | |
| White, non-Hispanic | 31 |
| Black, non-Hispanic | 43 |
| Hispanic | 48 |
| Annual Household Income | |
| Less than $30,000 | 45 |
| $30,000 – $49,999 | 38 |
| $50,000 – $74,999 | 30 |
| $75,000 + | 31 |
| Education | |
| Less than HS | 43 |
| HS grad | 31 |
| Some college | 41 |
| College grad | 33 |
| Locale | |
| Urban | 34 |
| Suburban | 26 |
| Rural | 23 |
| Source: Pew Internet Project | |
$400 mln spent on delivering video via CDNs in 2008
In 2008 an estimated $400 mln was spent on delivering video via CDNs, according to Frost & Sullivan. That number is expected to grow to more than $1.4 bln by 2012.
37% of US adults visit SNS sites daily
How often do you visit your primary online social network profile?
| % Profile owners | |
| Every day | 37% |
| Every few days | 23 |
| Once a week | 15 |
| Less often | 23 |
| Source: Pew Internet Project | |
US Internet ad revenues reached $6.1 bln in Q4 2008
US Internet advertising revenues remain strong, topping $23 bln, according to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Full-year 2008 revenues totaled a record $23.4 bln, exceeding 2007’s performance, itself the former record of $21.2 bln, by $2.2 bln or 10.6%. Q4 2008 revenues of $6.1 bln mark the first time the interactive advertising industry achieved, and surpassed, $6 bln in a single quarter. The figures represent a $154 mln or 2.6% increase from Q4 2007, which had revenues of $5.9 bln. This is the fifth consecutive year of record results.
Usage of social networking profiles among adults and teens
Do you use your online profile to…?
| Adults | Teens | |
| Stay in touch with friends | 89% | 91% |
| Make plans with friends | 57 | 72 |
| Make new friends | 49 | 49 |
| Organize with others for an event, issue or cause | 43 | n/a |
| Make new business or professional contacts | 28 | n/a |
| Promote yourself or your work | 28 | n/a |
| Flirt | 20 | 17 |
| Source: Pew Internet Project | ||
97% of MySpace users, 97% of Facebook users, and 65% of LinkedIn users stay in touch with their friends on social networks
| MySpace users | Facebook users | LinkedIn users | |
| % | % | % | |
| Stay in touch with friends | 97% | 97% | 65% |
| Make plans with friends | 66 | 62 | 9 |
| Make new friends | 52 | 52 | 10 |
| Organize with others for an event, issue or cause | 43 | 56 | 13 |
| Promote yourself or your work | 27 | 22 | 47 |
| Make new business or professional contacts | 26 | 20 | 67 |
| Flirt | 20 | 22 | 0 |
| Source: Pew Internet Project | |||
US video usage in February 2009
| Jan-09 | Feb-09 | Percent Change | |
| Unique Viewers (000) | 135,617 | 127,613 | -5.9% |
| Total Streams (000) | 10,457,785 | 8,897,943 | -14.9% |
| Streams per Viewer | 77.1 | 69.7 | -9.6% |
| Time per Viewer (min) | 178.6 | 169.3 | -5.2% |
| Source: Nielsen | |||
Demographics of Adult Gamers
The percentage of Americans in each demographic category who report playing games online or offline, using a computer, cell phone or any other kind of gaming device:
| All adults | 53% |
| Sex | |
| Men | 55 |
| Women | 50 |
| Age | |
| 18-29 | 81 |
| 30-49 | 60 |
| 50-64 | 40 |
| 65+ | 23 |
| Race | |
| White, non-Hispanic | 51 |
| Black, non-Hispanic | 51 |
| Hispanic (English-speaking) | 63 |
| Annual Household Income | |
| Less than $30,000 | 52 |
| $30,000 – $49,999 | 59 |
| $50,000 – $74,999 | 62 |
| $75,000 + | 56 |
| Education | |
| Less than HS | 40 |
| HS grad | 51 |
| Some college/College grad | 57 |
| Locale | |
| Urban | 56 |
| Suburban | 53 |
| Rural | 47 |
| Source: Pew Internet Project | |
Top US video sites in February 2009
| Video Brand | Streams, 000 | Audience, 000 |
| YouTube | 5,158,727 | 88,136 |
| hulu | 308,806 | 9,473 |
| Yahoo! | 250,425 | 24,085 |
| Nickelodeon Kids and Family Network | 209,465 | 6,039 |
| Fox Interactive Media | 194,255 | 14,376 |
| ABC.COM | 187,128 | 6,716 |
| MSN/Windows Live | 162,900 | 12,198 |
| Turner Sports and Entertainment Digital Network | 125,067 | 5,961 |
| MTV Networks Music | 100,076 | 4,410 |
| CNN Digital Network | 99,846 | 8,377 |
| Source: Nielsen | ||