Nielsen/NetRatings on online dating profits

Nielsen//NetRatings finds that since it has been monitoring traffic on Friendster in June 2003, its unique audience has risen by 74%. Nielsen also found that in October, Friendster visitors were spending an average one hour and 51 minutes on the site. Nielsen compares this average time to the average time visitors spent in October on other community sites like Yahoo! Personals at roughly 35 minutes and Match.com at over 55 minutes.

Unique audience and time spent on online dating sites:

Company		June 2003	Oct 2003	Time spent (hh:mm)

Friendster	         532		927		01:51
Yahoo!		        4110		4923	       00:35
Match.com	     4327	     3725	     00:55
AmericanSingles	  3950		  3725		 00:17
MSN		         3381		 1946		00:01
Netscape	      1221	     1470	     00:04

Spending on online dating: 2001 – $72.1 mln, 2002 – $302.1 mil. 2003 – $448.1 mil.