|Rank||Programs||Network||% Increase in Rating|
|9||In Plain Sight||USA||28%|
|10||America’s Top Model – 5||CW||27%|
|10||The Starter Wife||USA||27%|
|Media Category||Growth, YTY|
|National Sunday Supplement||2.4%|
|Hispanic Cable TV||1.1%|
|Spot TV – Top 100 DMAs||0.7%|
|Spot TV – 101 to 210 DMAs||-0.2%|
|Internet (display only)*||-5.6%|
|Business to Business||-8.1%|
|Local Sunday Supplements||-9.9%|
DisplaySearch forecast LCD television revenues would fall 16% YTY to $64 bln in 2009, with total TV revenues expected to decline 18% to $88 bln. For 2009, DisplaySearch predicts the LCD TV market will grow 17% to 119.9 mln units, 11.5 mln units less than previously forecast.
33% of US broadband households are looking for ways to access their stored media content from outside the home, according to Parks Associates. 35% of these households consider remote viewing a highly appealing ability. 50 mln households worldwide will be using place-shifting solutions outside the home by 2012.
|Name||Minutes per Viewer|
|Name||Viewers, 000||Viewer growth
from August 2008
Nielsen Media Research found that an average American watches 142 hours of TV in a month. Last season the typical home had a television on for 8:18 each day. Americans aged 65 and up watch more than 196 hours per month.
Total IPTV subscriber connections in CEE are poised to grow more than 100% in 2008, from approximately 290,000 connections in 2007, according to IDC.
Consumers desire, and are comfortable with, wired and wireless access to content, IBM found. 76% of consumers surveyed have already watched video on their PC, up 27% from 2007. 32% indicated they have viewed video on a portable device or mobile phone, up 45% from 2007. Interest in mobile video content has more than doubled since 2007 to 55%. For both PC and mobile video, over 70% of respondents prefer advertising-supported models as opposed to consumer-paid models, representing a huge growth opportunity for the industry. Preference for ad-supported models ranged from 62% to over 80% by country, with Japan having the highest preference for ad-supported on both devices.
LRG found that 34% of households in the United States have at least one high definition television (HDTV) set – approximately double the share of households that had an HDTV set in 2006. The growth of HDTV sets was largely driven by on-going consumer purchasing of TV sets coupled with a dwindling supply of lower-end non-HDTV sets being sold. Overall, 22% of all households purchased a new TV set in the past 12 months, with 43% of this group spending over $1,000 on a new TV. Combined, 38% of HD owners say that replacing an old/broken set or wanting to buy a new TV set was the most important reason for getting their HDTV – compared to 22% citing picture quality, and 7% the quality of HD programming or the number of HD channels.
44% with annual household incomes over $50,000 have an HDTV compared to 20% with annual household incomes under $50,000. 33% of HDTV owners have more than one HDTV set, and 25% are likely to get another HDTV set in the 2009. 9% of HD owners say that they switched multi-channel video providers when they purchased their HDTV. 42% of HDTV owners say that they were told how to receive HD programming when they purchased their set. LRG estimates that about 58% of all HD households are now watching HD programming from a multi-channel video provider – up from 53% 2007. However, about 18% of individuals with an HDTV continue think that they are watching HD programming, but are not.