Cable TV ad spending, Q1-Q3 2008

Media Category Growth, YTY
Cable TV 8.4%
Syndication TV 2.5%
National Sunday Supplement 2.4%
Hispanic Cable TV 1.1%
Network TV 0.9%
Spot Radio 0.8%
Spot TV – Top 100 DMAs 0.7%
Spot TV – 101 to 210 DMAs -0.2%
Local Magazine -0.6%
FSI Coupon -1.7%
Hispanic TV -2.0%
Outdoor -2.7%
Network Radio -3.5%
National Magazine -5.1%
Internet (display only)* -5.6%
National Newspaper -6.4%
Business to Business -8.1%
Local Newspaper -8.7%
Local Sunday Supplements -9.9%
TOTAL -0.6%
Source: Nielsen

LCD TV revenues to fall 16% in 2009

DisplaySearch forecast LCD television revenues would fall 16% YTY to $64 bln in 2009, with total TV revenues expected to decline 18% to $88 bln. For 2009, DisplaySearch predicts the LCD TV market will grow 17% to 119.9 mln units, 11.5 mln units less than previously forecast.

76% of Internet users watched video on their PCs

Consumers desire, and are comfortable with, wired and wireless access to content, IBM found. 76% of consumers surveyed have already watched video on their PC, up 27% from 2007. 32% indicated they have viewed video on a portable device or mobile phone, up 45% from 2007. Interest in mobile video content has more than doubled since 2007 to 55%. For both PC and mobile video, over 70% of respondents prefer advertising-supported models as opposed to consumer-paid models, representing a huge growth opportunity for the industry. Preference for ad-supported models ranged from 62% to over 80% by country, with Japan having the highest preference for ad-supported on both devices.

34% of US households have an HDTV

LRG found that 34% of households in the United States have at least one high definition television (HDTV) set – approximately double the share of households that had an HDTV set in 2006. The growth of HDTV sets was largely driven by on-going consumer purchasing of TV sets coupled with a dwindling supply of lower-end non-HDTV sets being sold. Overall, 22% of all households purchased a new TV set in the past 12 months, with 43% of this group spending over $1,000 on a new TV. Combined, 38% of HD owners say that replacing an old/broken set or wanting to buy a new TV set was the most important reason for getting their HDTV – compared to 22% citing picture quality, and 7% the quality of HD programming or the number of HD channels.

44% with annual household incomes over $50,000 have an HDTV compared to 20% with annual household incomes under $50,000. 33% of HDTV owners have more than one HDTV set, and 25% are likely to get another HDTV set in the 2009. 9% of HD owners say that they switched multi-channel video providers when they purchased their HDTV. 42% of HDTV owners say that they were told how to receive HD programming when they purchased their set. LRG estimates that about 58% of all HD households are now watching HD programming from a multi-channel video provider – up from 53% 2007. However, about 18% of individuals with an HDTV continue think that they are watching HD programming, but are not.