43% of football fans would visit their in-laws more often if they had HDTV

Americans, football fans or not, agree there is no better place to watch the game than at home when there is a high definition television in place. However, Samsung also found that football fans are willing to take the show on the road, even to the in-laws, if they had the right incentive. 43% of football fans would be more likely to visit their in-laws if they had an HDTV to watch the game. Among this group, men are more likely than women to visit the in-laws if there was an HDTV waiting for them (50% vs. 34%).

Monthly TV time in Q3 2008

  K2-11 T12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+
On Traditional TV 108:34 110:59 108:36 133:00 134:51 159:23 175:18 196:23
Watching Timeshifted TV 5:25 4:55 4:36 10:04 8:15 7:19 6:32 3:44
Using the Internet 5:38 12:48 12:59 28:40 37:56 35:24 35:05 26:39
Watching Video on Internet 2:05 2:55 3:57 3:21 2:44 2:17 1:37 1:07
Mobile Subscribers Watching
Video on a Mobile Phone
n/a 4:20 3:15 4:20 3:37 2:10 2:53 n/a
Source: Nielsen

Top TV programs by audience in 2008

Rank Telecasts Network Date Aired % of Homes in U.S.
(Rating)
1 FOX SUPER BOWL XLII FOX 02/03/2008 43.1
2 FOX SUPER BOWL POST GAME FOX 02/03/2008 30.1
3 FOX NFC CHAMPIONSHIP FOX 01/20/2008 29.0
4 SUMMER OLYMPICS TUE PRIME 1 NBC 08/12/2008 20.0
5 FOX NFC PLAYOFF-PST-SUN FOX 01/13/2008 18.8
5 SUMMER OLYMPICS OPEN CEREM NBC 08/08/2008 18.8
7 ACADEMY AWARDS ABC 02/24/2008 18.7
8 SUMMER OLYMPICS SUN PRIME 1 NBC 08/10/2008 18.1
9 AFC DIVISIONAL PLAYOFF CBS 01/12/2008 17.9
9 SUMMER OLYMPICS THU PRIME 1 NBC 08/14/2008 17.9
Source: Nielsen

Most liked TV commercials in 2008

Rank Brand Ad Description Likeability Index
1 NFL Ephraim Salaam describes how Chester Pitts became an NFL player (:60) 216
2 Budweiser Dalmatian trains Hank the Clydesdale for hitch team (:60) 208
3 Geico Gecko on subway train with older man (:30) 192
4 AMP Energy Dale Earnhardt Jr. knocks out a gorilla in different places (:30) 191
5 M&M’s Pink peanut M&M is attacked by squirrels in park (:15) 186
6 Bridgestone Squirrel and other forest animals scream as car approaches (:30) 185
7 Lowe’s Jimmie Johnson fixes things, including school bus, using Kobalt tools (:30) 185
8 Slim Jim Couple at wedding is attacked by man’s mini evil twin (:15) 181
9 Bud Light Bud Light is brewed to give you the ability to breath fire (:30) 175
10 Macy’s Celebrities read “Yes, Virginia, there is a Santa Claus” (:30) 170
Source: Nielsen

77% of Americans think media is making economic situation worse

77% of Americans believe that the US media is making the economic situation worse by projecting fear into people’s minds. Here are highlights of note:

  • Household Income $25k – $35k – 79% answered YES
  • Household Income $35k – $50k – 88% answered YES
  • Household Income $50k – $75k – 76% answered YES
  • Household Income $75k – more – 78% answered YES
  • 85% of young adults (18-24 yrs old) answered YES
  • 77% of males and females alike answered YES
  • 65% of blacks answered YES

Most effective product placements in 2008

Rank Brand Ad Description Program (Network) Index
1 CVS Pharmacy Company pays bills and provides supplies to families Extreme Makeover: Home Edition (ABC, 3/16 – 11/9/08) 299
2 TRESemme Company provides prize to winner; sponsor of hair salon Project Runway (Bravo, 1/2 – 10/20/08) 256
3 El Pollo Loco Jeff and team eat lunch from fast-food restaurant Flipping Out (Bravo, 6/24 – 8/12/08) 254
4 Bluefly.com Winner can sell line through online retailer; sponsor of accessories wall Project Runway (Bravo, 1/2 – 10/20/08) 254
5 Sears Retailer provides tools, appliances and supplies for homes Extreme Makeover: Home Edition (ABC, 1/6 – 11/30/08) 253
6 Glad Company provides prize to winner; products are used during challenges Top Chef (Bravo, 3/12 – 11/28/08) 251
7 Whole Foods Market Contestants shop for ingredients to use in challenges Top Chef (Bravo, 3/12 – 11/28/08) 248
8 Food & Wine Magazine Winner will be featured in magazine and showcase food at festival Top Chef (Bravo, 3/12 – 11/28/08) 245
9 GQ Magazine Winning model will receive a fashion pictorial in men’s magazine Make Me a Supermodel (Bravo, 1/10 – 4/3/08) 244
10 Hugo Boss Patti’s clients shop with style expert at clothing store The Millionaire Matchmaker (Bravo, 2/12 – 4/7/08) 241
Source: Nielsen

Top time-shifted TV shows

Rank Programs Network Households, 000
1 American Idol – Tuesday FOX 2153
2 American Idol – Wednesday FOX 1945
3 Heroes NBC 1832
4 Lost ABC 1793
5 Fringe FOX 1602
6 House FOX 1454
7 The Mentalist CBS 1445
8 Survivor: Gabon CBS 1396
9 Grey’s Anatomy – Thur 9PM ABC 1358
10 Bones FOX 1331
Source: Nielsen

Top TV shows with product placement activity

Rank Program Network Total # of
Occurrences
1 BIGGEST LOSER NBC 6248
2 AMERICAN IDOL FOX 4636
3 EXTREME MAKEOVER HOME EDITION ABC 3371
4 AMERICAS TOUGHEST JOBS NBC 2807
5 ONE TREE HILL CW 2575
6 DEAL OR NO DEAL NBC 2292
7 AMERICAS NEXT TOP MODEL CW 2241
8 LAST COMIC STANDING NBC 1993
9 KITCHEN NIGHTMARES FOX 1853
10 HELLS KITCHEN FOX 1807
Source: Nielsen