57% of TV viewers in the US who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 mln US consumers. Average TV viewer who uses the Internet simultaneously does that for 2 hours and 40 minutes a month, and that 28% of the time they are on the Web at home, they are also watching television, Nielsen said.
Over 40% of young adult US households view Internet video on the TV at least once per month, In-Stat found. Revenue from Web-to-TV streaming services will grow to $2.9 bln in 2013. Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 mln. Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet. In five years, there will be 7.4 mln US broadband households that use media center PCs for streaming Web-to-TV content.
|Program||Network||Unique Viewers (000)|
|Saturday Night Live||NBC.com||1,111|
|Program||Network||Minutes per Viewer||Unique Viewers (000)|
|The Simpsons||FOX Broadcasting||138.8||41|
|Kitchen Nightmares||FOX Broadcasting||124.9||40|
|Young and the Restless||CBS Television||115.6||323|
|On Traditional TV||106:37||103:48||118:28||142:29||147:21||173:00||190:40||207:29|
|Watching Timeshifted TV||5:11||4:24||5:01||10:50||9:44||8:31||7:54||3:58|
|Using the Internet||5:19||11:27||13:00||28:15||38:40||37:06||33:39||26:29|
|Watching Video on Internet||1:49||2:49||5:03||4:14||3:20||2:34||1:34||1:08|
|Mobile Subscribers Watching Video on a Mobile Phone||n/a||6:38||2:53||3:42||3:37||2:53||2:10||n/a|
The Information Network forecasts array processing equipment to decrease 41% in 2009 following an increase of 30% in 2008. Large-size TFT-LCD panel growth in 2009 will be buoyed by LCD TV and notebook sales. For 2009, 113.3 mln panels will be sold for LCD TVs, up 20.5% from 94.0 mln in 2008. Panels for notebooks will grow slightly faster, up 26.6% to 177.0 mln panels. Panels for monitors will decrease 17.0% in 2009 to 144.9 mln units.
Americans watched more television than ever in Q4 2008, Nielsen reported. The average American older than 2 years watched television for 151 hours per month. That was up from 146 hours in Q4 2007. More watching of recorded TV explained some of the increase: that was up to 7 hours from 5 hours the year before.
Today’s consumers are looking to extend their social networks to the TV, as 36% of those who currently use social media on a regular basis say they’d like to access their networks on the TV screen, ABI Research found.
While mobile broadcast TV was pioneered in Japan and South Korea, following the switchover traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services that are forecast to attract over 500 mln viewers by 2013, ABI Research found.
2009 is expected to be another record-breaking year for HDTV sales with 29.8 mln HD sets expected to ship, out of a total of 34.5 mln digital televisions sold in the U.S. in 2009. This is up from 26.8 mln HD sets sold in 2008. In addition to key sporting events like the Super Bowl, another factor driving this demand is the drop in the average wholesale price of sets. In the past five years, the average wholesale price for an HDTV has fallen nearly 50% to $849 in 2009. All categories of digital television (DTV) sales are on the rise. CEA projects that more than 34.5 mln DTVs will ship in 2009. The 26.8 mln LCD TVs expected to ship will make up the bulk of these sales. Plasma displays will account for 10% of total sets sold in 2009. Overall digital displays remain the primary revenue driver for the industry with dollar shipments representing 15% of total industry sales in 2009.