9.3% of e-commerce sales come from site’s internal search engine

DoubleClick’s quarterly e-commerce trend report found that 2.1% of consumers who visited a retail site’s search engine made a purchase in Q3 2004 – up from 1.5% in Q3 2003. In total, 9.3% of e-commerce sales came from the search function on shopping sites, compared to 6.6% in 2003. Of those who bought products through on-site search in Q3, the average order size per online buyer grew to $126 from $100 in the same period last year. Shoppers are spending 10% less time on commerce sites during their shopping sessions. Q3 2004 data said users spent 4.4 minutes at each site compared to 4.9 minutes a year earlier, and far less time on each page – 29 seconds in 2004 versus 43 in 2003. Users are also viewing more pages during each site visit – 10.3 pages versus 7.7 YTY.

16% of searchers bring 35% of the revenues

John Battelle points to ComScore research on buying and searching habits. 16% of the population are heavy searchers, but in terms of dollars spent online 35% of all revenues arrive out of their wallets. Medium searchers account for 23% of the online population, and their share in the online revenues is at 34%. Light searchers comprise the largest group online – 39% of Internet users are light searchers – and 27% of the money spent online comes from them. 22% of Internet users are not searchers at all and only 4% of the online revenues come from this sector.

10% of Web searchers also search for images, 5.7% search for news

July 2004 MegaView Search data reveals that of the 107 mln unique searchers, Web users searching Local comprised 24% of all searchers, while users searching Shopping followed closely behind with 18%. Web users searching Images made up 10% of all searchers and surfers looking for News trailed with 5.7% of all searchers. Searching the Web still ranked No. 1 with 99% of all searchers. When drilling down into individual searcher behavior, Nielsen//NetRatings found a different search pattern. While the Web vertical still ranked first with 27 searches per searcher, Image searches ranked second with 12 searches per searcher. Local followed with five searches per searcher, while News and Shopping each trailed at three searches per searcher.

    Search Types Based on Total Searches, July 2004
    ---------------------------------------------------------------
     Provider/Vertical | Unique Searchers (thousands) | Percent of Searchers
    ---------------------------------------------------------------
    Total Web                 105,963                 98.8%
    ---------------------------------------------------------------
    Total Local               26,190                  24.4%
    ---------------------------------------------------------------
    Total Shopping            19,473                  18.2%
    ---------------------------------------------------------------
    Total Image               11,045                  10.3%
    ---------------------------------------------------------------
    Total News                6,151                   5.7%
    ---------------------------------------------------------------
    Total                     107,270                 --
    ---------------------------------------------------------------
     Source:  MegaView Search from Nielsen//NetRatings, September 2004


    Searches Per Searcher, July 2004
    ---------------------------------------------
    Provider/Vertical |    Searches Per Searcher
    ---------------------------------------------
    Total Web                   27.3
    ---------------------------------------------
    Total Image                 11.7
    ---------------------------------------------
    Total Local                 4.6
    ---------------------------------------------
    Total News                  3.2
    ---------------------------------------------
    Total Shopping              3.2
    ---------------------------------------------
     Source:  MegaView Search from Nielsen//NetRatings, September 2004

85% of Canadians conduct a Web search at least once a month

According to qSearch, a division of comScore Networks, approximately 85% of the Canadian Internet population conducts at least one search at the top engines each month (compared to 73% of the U.S. on-line population). Canadians also search more frequently than Americans, conducting approximately 575 mln searches last April, or 40 searches per search engine user. The first 10 sites listed are visited 78% more often than sites listed 11th to 30th.

Microsoft, Time Warner and Yahoo! are July top sites from home

Microsoft, Time Warner and Yahoo! head the list for top sites reached from home compiled by Nielsen/NetRatings. Even though Microsoft leads the ranking with the number of visitors it reached, Time Warner is undisputed leader of customer retention, with each site visitor spending almost 4 hours on the properties.

Parent Name Unique Audience Reach Time Per Person
Microsoft 	89,750 	65.70% 	01:26:20
Time Warner 	78,464 	57.44% 	03:46:50
Yahoo! 	77,369 	56.64% 	02:00:36
Google 	46,957 	34.37% 	00:18:31
eBay 	35,344 	25.87% 	01:25:08
United States Government 	27,055 	19.80% 	0:15:53
InterActiveCorp 	24,584 	18.00% 	00:17:56
Ask Jeeves 	23,363 	17.10% 	00:22:52
RealNetworks 	22,132 	16.20% 	00:42:14
Amazon 	22,029 	16.13% 	00:15:13

Amazon searches inside 120,000 books, 20 TB of data

In the latest issue the Fast Company magazine describes the database used for Amazon’s Search Inside the Book feature. It includes 120,000-plus books. Each one had to be scanned digitally and indexed, a huge logistical challenge at a huge cost. The database took up 20 terabytes, which Bezos says is about 20 times larger than the biggest database that existed anywhere when Amazon was founded. But a large-scale launch was the only way to see whether it would go over with Amazon’s 43 million active customer accounts.