Top 10 Travel search terms in February, 2009

Rank Search Term Clicks
1. mapquest 2.90%
2. mapquest driving directions 0.91%
3. southwest airlines 0.89%
4. map quest 0.83%
5. maps 0.69%
6. google maps 0.59%
7. google earth 0.58%
8. travelocity 0.56%
9. expedia 0.48%
10. mapquest.com 0.43%
Source: Hitwise

Top search terms in February 2008

Rank Search Term Clicks
1. myspace 0.67%
2. craigslist 0.57%
3. facebook 0.38%
4. ebay 0.36%
5. youtube 0.25%
6. myspace.com 0.22%
7. yahoo 0.17%
8. mapquest 0.12%
9. craigs list 0.10%
10. facebook login 0.09%
Source: Hitwise

Top search engines in December 2008

Provider Searches, 000 YTY Growth Share
All Search 8,623,705 19.6% 100.0%
Google Search 5,421,943 33.5% 62.9%
Yahoo! Search 1,448,140 13.7% 16.8%
MSN/Windows Live Search 841,457 -15.5% 9.8%
AOL Search 357,025 5.1% 4.1%
Ask.com Search 169,116 6.0% 2.0%
My Web Search 62,415 -11.6% 0.7%
Comcast Search 50,385 45.1% 0.6%
NexTag Search 29,219 0.7% 0.3%
AT&T Worldnet Search 27,176 8.0% 0.3%
BizRate Search 23,593 37.1% 0.3%
Source: Nielsen

Upstream traffic from search engines and Google in December 2008

Category Percentage of
category traffic
from search
engines –
December2008
Percent change in
share of traffic
from search
engines –
December2007-
December2008
Percentage of
category traffic
from Google –
December2008
Percent change in
share of traffic
from Google –
December2007-
December2008
Health and Medical 44.45% 1% 31.91% 11%
Travel 36.24% 9% 27.09% 21%
Shopping and Classifieds 25.81% -2% 18.36% 9%
News and Media 20.54% -3% 15.46% 11%
Entertainment 24.83% 7% 17.26% 21%
Business and Finance 19.19% 13% 13.47% 28%
Sports 13.33% 16% 9.56% 29%
Online Video** 33.69% 23% 24.70% 42%
Social Networking** 17.87% 18% 11.89% 38%
Source: Hitwise