34% of American adults own an MP3 player

According to a December 2007 Pew Internet Project survey, 34% of American adults and 43% of internet users report owning an iPod or MP3 player, up from 20% of the total population and 26% of internet users in April 2006. Young adults between 18 and 29 years old are the age group most likely to own MP3 players, 61% of whom own these gadgets. Parents, those with broadband access, and those with higher socio-economic status (higher income and education) are also considerably more likely to own MP3 players or iPods, according to Pew Internet Project.

Top US music retailers: Apple, Wal-Mart, Best Buy, Amazon, Target

Without providing exact details on the number of digital tracks sold, NPD Group reports on top music retailers in the US in the first half of 2008. NPD’s data reflects the ongoing consumer shift from physical CDs to digital music, as iTunes maintained their leadership position reached earlier this year. Amazon rose from fifth place to fourth primarily for two reasons: first, online CD sales have seen less erosion than CD sales at brick-and-mortar stores; and second, Amazon launched its digital music store, Amazon.mp3, last year.

  1. iTunes
  2. Wal-Mart (Walmart, Walmart.com, Walmart Music Downloads)
  3. Best Buy (Best Buy, Bestbuy.com, Best Buy Digital Music Store)
  4. Amazon (Amazon.com, AmazonMP3.com)
  5. Target (Target and Target.com)

41% of online buyers of music ordered a CD and 58% downloaded digital files

41% of online buyers of music ordered a compact disc and 58% downloaded digital files, according to Pew Internet Project. Put differently, 13% of music buyers say their most recent music purchase was a digital download of music files. 51% of music buyers who used the internet in their research said that online information had no impact at all; 37% said it had a minor impact; 12% said it had a major impact.

56% of music buyers could buy music online

56% of those who bought music most recently said they could have made the purchase online, while 37% said they could not have, according to Pew Internet Project. Among the 22% of music purchasers who bought most recently online, 61% could have bought their music in a store, with 35% saying they could not have done that. Just 7% of online music purchasers said they visited a store to sample music or ask for some help before getting their music online.

How do online music buyers find out about new music?

Ages 18-35 Ages 36-50 Age 51+
Going to the website of an artist,
band, or record label
41% 38% 30
Listening to free streaming
samples of songs online
46 25 21
Visiting an online store that sells
music
42 32 26
Downloading music files to your
computer
42 24 14
Listening to an internet radio
station
29 25 21
Reading online reviews or blogs
about songs and artists
28 22 21
Watching music videos online 34 21 16
Going to a MySpace profile of an
artist, band, or record label
31 13 8
Receiving an email from a band,
artist, or record company
15 9 8
Median number of online musicseeking
activities
3 2 1
Number of cases (internet users) 133 171 190
Source: Pew Internet Project

What online users do after buying music

Ages 18-35 Ages 36-50 Age 51+
Go to the artist’s or band’s
website
45% 40 29
Look online for live performances
by that artist
29 28 26
Read websites or blogs about the
music
33 26 16
Post the music to your page on
MySpace, Facebook, or another website
16 4 4
Post your own reviews, ratings,
or comments online about the music
10 4 5
Median number of online musicseeking
activities
1 1 0
Number of cases (internet users) 133 171 190
Source: Pew Internet Project