16.5% of mobile users spent over $100 in app stores

An ABI Research survey of US smartphone users who installed applications on their devices in 2008, conducted in November 2008, reveals that a surprising 16.5% spent between $100 and $499. That level of spending is especially significant given the low cost of most mobile applications, ranging from as little as a dollar or two at Apple’s iPhone App Store, to at most about $25.

US mobile Internet activity in November 2008

Activity Audience, 000 Reach Growth, %
Sent/received photos or videos 63,736 27.7 5.6
Received SMS ads 54,922 23.9 8.2
Accessed news/info via browser 41,894 18.2 9.7
Used email 38,370 16.7 6.3
Listened to music 21,006 9.1 8.5
Accessed social networking sites 20,668 9.0 14.2
Played downloaded game 20,468 8.9 6.1
Purchased ringtones 19,556 8.5 -1.1
Accessed downloaded application 18,337 8.0 15.8
Watched Video 7,523 3.3 +5.6
Source: comScore

Internet activity of European mobile subscribers in November 2008

Germany Spain France Italy UK
Activity % Users % Change % Users % Change % Users % Change % Users % Change % Users % Change
Watched video 5% 2% 8% 0% 6% -7% 7% -4% 4% -27%
Listened to music 20% -2% 23% -1% 17% -3% 17% -2% 22% -1%
Accessed news/info via browser 9% 10% 10% 10% 14% 5% 10% 5% 19% 5%
Received SMS ads 27% 0% 75% 5% 64% -1% 54% 2% 36% 0%
Played downloaded game 8% -2% 10% -6% 4% -14% 8% -5% 10% -4%
Accessed downloaded application 4% 25% 5% 26% 3% 16% 6% 12% 6% 17%
Sent/received photos or videos 23% 0% 31% -3% 25% -6% 30% -5% 30% -2%
Purchased ringtones 4% 10% 4% 2% 3% -8% 4% 6% 3% 4%
Used email 9% 7% 11% -1% 9% 11% 12% 2% 12% 12%
Accessed social networking sites 3% 25% 5% 33% 5% 20% 5% 33% 9% 12%
Source: comScore

500 mln mobile TV viewers by 2013

While mobile broadcast TV was pioneered in Japan and South Korea, following the switchover traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services that are forecast to attract over 500 mln viewers by 2013, ABI Research found.

8.5% of Americans to use push-to-talk by 2013

Push to Talk (PTT), the mobile phone feature that enables users to connect virtually instantaneously with other users, is forecast to find its way into 8.5% of the North American market by year-end 2013, but in no other world region will it even begin to approach that market share, ABI Research says.

Top mobile sites and top PC sites

Mobile users accessing Facebook spend an average of 24 minutes per day on the site, similar to the 27.5 minutes spent by PC users. Mobile users on Facebook averaged 3.3 visits per day versus 2.3 visits per day by PC users. Mobile is used consistently throughout the whole day, but the early morning (7-10am) is the key day part for mobile, accounting for 22% of total mobile minutes browsed, compared with only 11% of total minutes browsed by PC Internet users in the same day part. Mobile can therefore act as an extension to media such as the Internet and TV, while it reinforces other early morning media, such as radio and newspapers. Mobile is confirmed as a strong youth medium with 48% of users between 18-34 years old, compared to 40% for the fixed Internet and 29% for the TV audience. Mobile is also more skewed towards men, who represent 63% of total users compared with 53% for the fixed Internet.

Top mobile sites Top PC sites
Mobile Operator Sites Google Sites
Google Sites Microsoft Sites
Facebook.com Yahoo! Sites
Yahoo! Sites Facebook.com
BBC Sites EBay
Apple Inc. Sites BBC Sites
Microsoft Sites AOL (inc. Bebo)
Sony Online (inc. Sony Ericsson) Amazon Sites
Nokia Ask Network
AOL (inc. Bebo) Wikimedia Foundation
Source: GSM Association

Mobile Social Networking Usage: November 2008

% Mobile Social Networking
Users Who Exclusively
Use Social Media
Y/Y Change in Social
Networking via Browser
or Application
Mobile Social Networking
Users as Percent of all
Mobile Phone Users
Germany 39.1% 145% 3.3%
Spain 46.5% 114% 5.0%
France 21.6% 167% 4.5%
Italy 38.2% 151% 4.7%
UK 29.7% 167% 9.2%
Total 33.5% 152% 5.4%
Source: comScore