NSSE: 87% of undergraduate students use Internet for cheating

83% of undergraduate students regularly use information technology in their academic work, but an even larger share (87%) say their peers at least “sometimes” copy and paste information from the Web without citing the source, according to the 2003 report from the National Survey of Student Engagement (NSSE). 77% of students who study 10 or fewer hours a week report grades of B or better; 33% report earning A’s, and 44% report earning B’s. 87% of all students rated their college experience as “good” or “excellent.” 41% of all students earn mostly A grades; 3% report C or lower average grades.

comScore: Young males online

27 million men in the US between the ages of 18 and 34 were online in September, each spending an average of 32 hours online. comScore finds that the average time a man in this age range spent online last month was 17% higher than the average Internet user. In fact, the amount of pages men viewed online was 27% higher in September than the total viewed by the average Net user. comScore found that men are interesting in gaming sites, adult content and personals. Interestingly, while the 9.5 million men ages 18 to 34 who visited gaming sites represented 25.6% of this category?s total audience in September, the 19.2 million who visited adult sites represented 24.9% of the category?s total audience.

Nielsen: Married people spend more

More than 52% of married surfers made an online purchase during the last six months, as compared to only 47% of single surfers over the same time. Top items purchased by married surfers were related to home life, such as garden supplies and educational software. For single surfers, online purchases concentrated on entertainment and financial services. What’s more, the report indicated that top destinations among single and married surfers revealed lifestyle variations that generally are true in the offline world. For single surfers, seven of the top ten online destinations were related to dating, including Marth.com, which attracted nearly 84% of those surveyed. For married surfers, six of the top ten online destinations were family-oriented, including Familyfun.com, which attracted nearly 85%.

AMD: UK Internet facts

The British online population has grown quickly since the mid-1990s, from 3.4 million
adults in 1996, 5.4 million in 1997, 9.4 million in 1998, 17.7 million in 1999, to 18.5 million in
2000, 19 million in 2001 and 22 million in 2002. In 2001 alone, the home computer penetration rate increased by 11%. 45% of British households were connected to the Internet in 2002, increasing from 38% in 2001. 47% of British adults use the Internet regularly (defined as
having used the Internet within the month prior to the survey).

AMD: US Internet facts

The research sponsored by AMD Corp. reports the following data:

  • Income has been the most important factor determining Internet
    access. For example, more than 60 percent of
    Americans with a household income of $35,000 or higher were online in 2000, whereas
    only 42 percent of those with a household income of less than $15,000 were online. In 2002, the share of American Internet users with a household income of less than
    $30,000 (18%) continued to be lower than its share in the general American
    population (28%). Moreover, those with a high school education or less made up
    merely five percent of the American online population but one quarter of non-users.

  • The gender divide has been decreasing in the U.S. While just 34% of
    American women were using the Internet by the end of 1998, 44% of them had
    become Internet users by August 2000. In 2002, 73% of American men
    and 69% of American women were Internet users.

  • Younger Americans have the highest level of Internet
    access and use. More than 80% of Americans aged between 12 and 35 were using the
    Internet. On the other hand, 34% of Americans over 65 were online in 2002.

  • The racial/ethnic digital divide is pronounced in the U.S. While 63% of
    Asian-Americans and 55% of white Americans were online in 2000, only 30%
    of blacks and 28% of Hispanic-Americans were online. In 2003,
    the percentages of African-American and Hispanic-American Internet users (8% and 9% respectively).

comScore: 150 M Internet users in the US

Nielsen//NetRatings reports that as of September 2003 there are 135.1 million Net users, but Nielsen doesn’t factor university users into its estimate. comScore notes that 10.3 million Internet users are university students, which when added on to Nielsen’s total, brings Nielsen’s estimate much closer to comScore’s latest finding. Harris has not changed its number since 2002, estimating that there are 140 million adult Net users in the US. Finally, eMarketer estimates that there are 148.9 million Internet users in the US.

Ipsos-Reid: Canadian Homebuyers Go Online

According to Ipsos-Reid, 84% of Canadians who plan to buy a house within the next two years have gone online for real estate research. Ipsos surveyed 1,000 Canadian adults over the phone and 1,000 Canadian adult Internet users online in June 2003. The research firm found that while many Canadians who have already bought a home, or who plan to buy a home, appreciate the advantages of conducting real estate research online — being able to view homes and floor plans without leaving your home, ease of comparison shopping, not having to deal with an agent — some still see disadvantages to looking for a home online. For example, 26% of those who bought a house in the past two years say they found limited or out-of-date information online, while 19% of those who plan to buy within the coming years say it is not possible to see enough details of the house online.

Nielsen: Kids online

Nielsen//NetRatings reports that in September, 27 million Internet users between the ages of two and 17 went online — 12 million of whom were between the ages of two and 11.
Top US cities: SLC, Cincinnati, Boston, Sacramento, Phoenix
Top sites: Diva Starz, ToonTown, PollyPocket, Barbie, DisneyChannel