635 mln broadband users in 40 countries by 2013

As the total number of broadband lines in the world passes 400 mln, Point Topic forecasts that the total in the 40 biggest broadband countries in the world will grow from 393 mln by the end of 2008 to 635 mln by 2013. Broadband in the rest of the world will grow from 16 mln to 48 mln lines in the same period, so the world will add 273 mln lines to reach 683 mln in total. This represents a 10.8% per year compound growth rate, well down from 27.7% per year in the 2004 to 2008 period, but still substantial. One major reason for the slowdown in growth is that most of the richer countries are approaching saturation with broadband; new customers are becoming harder to find and sign up. At the same time poorer countries such as China and India have gone through the initial phase of rapid growth and are now growing steadily rather than exponentially.

Looking five years ahead, China is forecast to be well in front as the biggest broadband country, with 153 mln broadband lines against 117 mln in the USA. In fact China is expected to be already ahead of the USA by the end of 2008. India and Brazil are also expected to enter the Top 10, but Russia is forecast to be just outside at number 11. The story with broadband take-up – the%age of broadband lines per 100 population – will be rather different. Here Sweden, Germany and the USA are expected to be the biggest gainers as they start closing the gap with similar countries. Germany, which has been rather lagging in broadband until recently, is expected to gain most of all, increasing take-up from 26.4% to 42.4%. Denmark is expected to remain the most broadband-intensive major country, going from 37.0% to 46.3% take-up.

Top countries by Internet audience in December 2008

Country Audience, 000 Share
Worldwide 1,007,730 100.0%
China 179,710 17.8%
United States 163,300 16.2%
Japan 59,993 6.0%
Germany 36,992 3.7%
United Kingdom 36,664 3.6%
France 34,010 3.4%
India 32,099 3.2%
Russia 28,998 2.9%
Brazil 27,688 2.7%
South Korea 27,254 2.7%
Canada 21,809 2.2%
Italy 20,780 2.1%
Spain 17,893 1.8%
Mexico 12,486 1.2%
Netherlands 11,812 1.2%
Source: comScore

Top Web sites in Japan in October 2008

Property Sep-2008 Oct-2008 % Change
Total Internet : Total Audience 57,933 58,515 1
Yahoo! Sites 48,508 49,203 1
Google Sites 37,244 37,767 1
Rakuten Inc 31,544 31,273 -1
FC2 inc. 28,828 28,710 0
NTT Group 28,516 28,604 0
Microsoft Sites 28,747 27,960 -3
Wikimedia Foundation Sites 23,326 23,169 -1
GMO Internet Group 23,661 23,026 -3
Nifty Corporation 23,068 22,995 0
Livedoor 23,043 22,788 -1
Source: comScore

Top sites in November 2008

Rank Property Audience, 000
Total Internet 190,775
1 Google Sites 146,941
2 Yahoo! Sites 143,856
3 Microsoft Sites 123,537
4 AOL LLC 108,785
5 Fox Interactive Media 89,000
6 eBay 71,730
7 Ask Network 70,151
8 Amazon Sites 63,470
9 Wikimedia Foundation Sites 60,667
10 Glam Media 54,631
11 CBS Corporation 52,837
12 Turner Network 51,682
13 FACEBOOK.COM 50,511
14 Apple Inc. 48,995
15 Wal-Mart 47,373
16 New York Times Digital 47,372
17 Viacom Digital 46,963
18 Target Corporation 39,143
19 craigslist, inc. 35,666
20 AT&T Interactive Network 35,552
21 Adobe Sites 34,707
22 Weather Channel, The 32,385
23 Comcast Corporation 32,013
24 Time Warner – Excluding AOL 30,655
25 Disney Online 29,432
26 Verizon 28,459
27 Superpages.com Network 27,893
28 Bank of America 25,875
29 Everyday Health 25,367
30 AT&T, Inc. 24,958
31 WordPress 24,780
32 United Online, Inc 24,644
33 Shopzilla.com Sites 24,618
34 Weatherbug Property 24,579
35 Sears Sites 24,500
36 Gorilla Nation 24,371
37 Answers.com Sites 23,469
38 Photobucket.com LLC 23,426
39 Real.com Network 22,958
40 Best Buy Sites 22,740
41 Demand Media 22,537
42 JPMorgan Chase Property 22,158
43 ESPN 21,678
44 Gannett Sites 21,272
45 The Mozilla Organization 20,192
46 Monster Worldwide 20,142
47 iVillage.com 19,808
48 WorldNow – ABC Owned Sites 18,571
49 WebMD Health 18,270
50 JCPenney Sites 18,079
Source: comScore

Top US domains by traffic in October 2008

Rank Website Market Share
1. www.google.com 6.17%
2. mail.yahoo.com 4.7%
3. www.myspace.com 3.91%
4. www.yahoo.com 3.78%
5. mail.live.com 1.94%
6. www.ebay.com 1.56%
7. search.yahoo.com 1.49%
8. www.facebook.com 1.24%
9. www.msn.com 1.17%
10. www.youtube.com 0.98%
11. www.gmail.com 0.82%
12. images.google.com 0.55%
13. www.wikipedia.org 0.53%
14. mail.aol.com 0.43%
15. my.yahoo.com 0.41%
16. search.msn.com 0.4%
17. news.yahoo.com 0.4%
18. www.pogo.com 0.39%
19. address.yahoo.com 0.35%
20. www.craigslist.org 0.34%
Source: Hitwise

Fastest-growing searches in October 2008

Rank Search Term Volume
1. jennifer hudson 0.04%
2. baby name meanings 0.01%
3. free pumpkin carving patterns 0.01%
4. cheapest places to live 0.01%
5. oprah.com 0.01%
6. glenn beck 0.01%
7. pumpkin stencils 0.01%
8. amber smith 0.01%
9. samick om3 0.01%
10. faith hill 0.01%
Source: Hitwise

US Internet usage in November 2008

Demographic Uniques, 000 Share, % Sessions per
Month
Average PC Time
Spent per Month
Male 82,007 48.4 60 69:13:49
Female 87,358 51.6 54 64:52:24
2 – 11 16,494 9.7 11 13:18:00
12 – 17 18,132 10.7 22 27:20:57
18 – 24 12,588 7.4 25 30:21:05
25 – 34 21,393 12.6 56 66:46:50
35 – 49 45,315 26.8 73 90:04:01
55+ 37,484 22.1 73 79:48:30
65+ 16,338 9.7 69 72:02:13
Source: Nielsen