Top Countries by Internet Audience in December 2008

Country Total Unique
Visitors (000)
Share of Total
Worldwide
Internet Audience (%)
Worldwide 1,007,730 100.0%
China 179,710 17.8%
United States 163,300 16.2%
Japan 59,993 6.0%
Germany 36,992 3.7%
United Kingdom 36,664 3.6%
France 34,010 3.4%
India 32,099 3.2%
Russia 28,998 2.9%
Brazil 27,688 2.7%
South Korea 27,254 2.7%
Canada 21,809 2.2%
Italy 20,780 2.1%
Spain 17,893 1.8%
Mexico 12,486 1.2%
Netherlands 11,812 1.2%
Source: comScore

Top job search sites in December 2008

Dec-2007 Dec-2008 % Change
Total Internet : Total Audience 183,619 190,650 4
Job Search 12,445 18,826 51
CareerBuilder.com Job Search 5,132 9,121 78
Yahoo! HotJobs Job Search 2,282 5,605 146
Indeed.com Job Search 2,712 5,106 88
Monster.com Job Search 4,131 3,776 -9
Simply Hired, Inc. 1,188 3,104 161
JOB.COM Job Search 731 1,237 69
MSN Careers by CareerBuilder.com 593 1,004 69
AOL Find a Job by CareerBuilder.com 504 856 70
Jobs.net Job Search 350 368 5
Jobster.com Job Search 186 365 97
Source: comScore

Internet activity of European mobile subscribers in November 2008

Germany Spain France Italy UK
Activity % Users % Change % Users % Change % Users % Change % Users % Change % Users % Change
Watched video 5% 2% 8% 0% 6% -7% 7% -4% 4% -27%
Listened to music 20% -2% 23% -1% 17% -3% 17% -2% 22% -1%
Accessed news/info via browser 9% 10% 10% 10% 14% 5% 10% 5% 19% 5%
Received SMS ads 27% 0% 75% 5% 64% -1% 54% 2% 36% 0%
Played downloaded game 8% -2% 10% -6% 4% -14% 8% -5% 10% -4%
Accessed downloaded application 4% 25% 5% 26% 3% 16% 6% 12% 6% 17%
Sent/received photos or videos 23% 0% 31% -3% 25% -6% 30% -5% 30% -2%
Purchased ringtones 4% 10% 4% 2% 3% -8% 4% 6% 3% 4%
Used email 9% 7% 11% -1% 9% 11% 12% 2% 12% 12%
Accessed social networking sites 3% 25% 5% 33% 5% 20% 5% 33% 9% 12%
Source: comScore

Upstream traffic from search engines and Google in December 2008

Category Percentage of
category traffic
from search
engines –
December2008
Percent change in
share of traffic
from search
engines –
December2007-
December2008
Percentage of
category traffic
from Google –
December2008
Percent change in
share of traffic
from Google –
December2007-
December2008
Health and Medical 44.45% 1% 31.91% 11%
Travel 36.24% 9% 27.09% 21%
Shopping and Classifieds 25.81% -2% 18.36% 9%
News and Media 20.54% -3% 15.46% 11%
Entertainment 24.83% 7% 17.26% 21%
Business and Finance 19.19% 13% 13.47% 28%
Sports 13.33% 16% 9.56% 29%
Online Video** 33.69% 23% 24.70% 42%
Social Networking** 17.87% 18% 11.89% 38%
Source: Hitwise