US cell phone sales down 13% in Q2 2008

28 mln cell phones were sold in the United States in Q2 2008, a decline of 13% from Q2 2007. The total value of the market was down only 2% from Q2 2007, at $2.4 bln, according to NPD. Motorola’s phones were the most popular, but its share of the units sold dropped to 21%, from 32% in 2007.

75.8% of UK iPhone users are males

Country Total Mobile Market Smartphones iPhone
Male Female Male Female Male Female
EU3 50.6% 49.4% 69.4% 30.6% 72.3% 27.7%
France 49.2% 50.8% 70.9% 29.1% 67.3% 32.7%
Germany 53.7% 46.3% 69.9% 30.1% 71.2% 28.8%
UK 48.7% 51.3% 68.2% 31.8% 75.8% 24.2%
Source: comScore

Internet usage habits among smartphone subscribers

Internet Service Accessed via Phone iPhone Smartphone Market
Any news of information via browser 80.4% 32.2% 10.7%
Accessed web search 56.6% 18.3% 5.0%
Watched any mobile TV and/or video 32.0% 14.6% 7.4%
Accessed a social networking site or blog 42.4% 10.3% 3.2%
Listened to music on mobile phone 70.0% 32.5% 18.4%
Used email (work or personal) 69.5% 25.6% 7.6%
Source: comScore

Mobile user activities among 7 countries

US EU FR DE IT ES UK
Total mobile subscribers, mln. 226 224 46.5 49 47 34 47.5
Sent/received photos or videos 23.9% 27.6% 24.7% 20.6% 31.9% 31.1% 30.7%
Listened to music 7.9% 18.5% 16.7% 17.7% 15.6% 22.9% 20.7%
Accessed news/info via browser 14.4% 9.6% 10.3% 5.4% 8.0% 7.4% 16.4%
Received SMS ads 19.1% 49.3% 63.0% 28.5% 54.0% 72.5% 36.2%
Played downloaded game 9.1% 8.4% 4.4% 7.5% 8.9% 11.7% 10.2%
Accessed downloaded application 5.0% 3.0% 1.6% 2.6% 4.2% 2.9% 3.4%
Watched video 6.3% 9.1% 7.2% 6.1% 11.3% 12.6% 9.5%
Purchased ringtones 9.3% 3.6% 3.7% 3.1% 3.7% 4.4% 3.2%
Used email 13.1% 8.6% 6.5% 6.7% 11.5% 9.4% 9.4%
Accessed social networking sites 5.2% 2.9% 2.2% 1.5% 2.8% 2.8% 5.3%

78% of US cell phone purchases are made in store

The overwhelming majority of cell phone buyers make the purchase in a store – some 78% do, with 12% buying online and 9% by some other means. Among the narrower set of those who use the internet in their cell phone research, 26% bought their device online. 75% of those who bought online could have bought their phone in a store if they had wanted. 61% who bought their phone in a store could have bought online, though 30% said they could not have done that, according to Pew Internet Project. With the sizable influence online information exerts on 39% of cell phone purchasers, it is understandable that this group is more likely to buy their phones online. Some 26% of this group bought a cell phone online, although 70% still go down to the store.

68% of cell phone buyers consult the owner’s manual

68% of people take to the owner’s manual to figure out the new device, according to Pew Internet Project. Some people will go further, especially if they meet a problem that they can’t address themselves. Here is what cell phone buyers said they did when they encountered problems with their cell phone: 23% visited a cell phone store; 18% called their phone carrier; 9% called the cell phone manufacturer; 7% (of internet users) went online for information or help; 4% discussed the cell phone in an online forum or community.

39% of cell phone buyers research phones on the internet

People take advantage of the internet to explore cell phone options (39% do) and within this group, many report that something they found online influenced the choice they made. At the same time, perhaps because a cell phone has a plethora of technical features, people are drawn to expertise associated with traditional gatekeepers, according to Pew Internet Project. More people consult a salesperson (59%) or go to a cell phone store (46%) than use the internet (39%) when considering a cell phone purchase. Among those using the internet to gather information, 76% go to websites of cell phone manufacturers or phone companies. Among those who need to troubleshoot a phone once they’ve bought it, most use the owner’s manual (68%). Just 11% of online users consult the internet to address the problem and 7% look for experiences of others that might be posted online. Nonetheless, cell phone buyers carefully scrutinize their choice even as they rely on traditional sources of expertise. Some 59% of those who use the internet to get information use websites to compare features of cell phones and half read reviews of cell phones on websites or blogs.