Smartphone sales will surpass worldwide PC sales by the end of 2011, RBC says. Global mobile phone sales totalled 286.1 mln units in Q2 2009, a 6.1% decrease from Q2 2008, according to Gartner. However, smartphone sales surpassed 40 mln units, a 27% increase from Q2 2007, representing the fastest-growing segment of the mobile-devices market.
Based on US consumer sales of smartphone handsets in NPD’s report, Q1 2009 ranking of the top-five best-selling smartphones is as follows:
- RIM BlackBerry Curve (all 83XX models)
- Apple iPhone 3G (all models)
- RIM BlackBerry Storm
- RIM BlackBerry Pearl (all models, except flip)
- T-Mobile G1
58% of online consumers currently own a mobile phone capable of connecting to the Web. Of the online consumers with Web-enabled phones, 21% own a smartphone, 8% own an iPhone(TM), and 29% own another type of Web-enabled phone. 42% of PriceGrabber survey respondents said they own a non-Web-enabled phone capable of using voice and text service plans only. iPhone, released on June 29, 2007, jump-started mainstream smartphone adoption, with 75% more online consumers purchasing their first Web-enabled phone in 2007 compared with 2006. Despite the economic climate, 8% of online consumers purchased their first Web-enabled phone in Q1 2009.
10% of online consumers said they purchase online from their mobile device, 16% compare prices and another 16% research product details/specifications. Of the online consumers making purchases from their mobile phones, 58% have purchased digital content for their phone, 51% have purchased consumer electronics, 37% have purchased computers, 36% have purchased books, and 31% have purchased clothing. Smartphone and iPhone owners are comfortable using the mobile Internet to make purchases. 56% of Apple iPhone owners and 28% of smartphone owners already are comparing prices online with their mobile phones. Additionally, 27% of iPhone owners and 35% of smartphone owners anticipate that they will be comparing prices within two years.
Do you ever use any of the following to play games whether or not you personally have one?
|Desktop or laptop||45%||35%|
|Cell phone, Blackberry, or other handheld organizer||25||16|
|Portable gaming device||21||10|
|Source: Pew Internet Project|
During the course of trying to fix their broken technology, respondents reported a variety of attitudes, not all of them stemming from frustration. The majority (72%) of respondents said they were “confident” that they were on the right path during the course of trying to solve the problem. Fewer respondents harbored more negative feelings about fixing their devices: about half (48%) were “discouraged” and 40% were “confused” about the problems.
|CONFIDENT that you were on the right path to solving the problem||72%|
|IMPATIENT to solve the problem because you had important
uses for the broken technology
|DISCOURAGED at the amount of effort needed to fix the
|CONFUSED by the information that you were getting||40|
|Source: Pew Internet Project|
59% of respondents reported being impatient to fix their devices, and the percentage was equal across demographic groups. Adults who are most likely to be impatient waiting for their devices to be fixed are those who had had the most devices fail, those who use their devices most, and those who rely more heavily on their devices for work or information. While emotions did not vary significantly according to the types of devices that failed, those who had more gadgets fail in the past 12 months were more likely to become impatient with fixing the problem. Respondents who had two or more devices fail in the past year were significantly more likely than those who had only one gadget fail to report being impatient to solve the problem. Similarly, those who had two devices fail were significantly more likely than those who had only one fail to be discouraged at the amount of effort needed to fix the problem.
|1 failed device||75%||41%||44%||38%|
|2 failed devices||69||65||54||47|
|3-5 failed devices||68||70||51||41|
|Source: Pew Internet Project|
According to The NPD Group, consumer sales of smartphones to US consumers represented 23% of all handset sales in Q4 2008 compared to just 12% in Q4 2007. Led by the release of iPhone 3G at $199, the average price for a smartphone fell 23% from $216 in Q4 2007 to $167 in Q4 2008. While half of smartphones on the market now sold with touch screens, 70% of all models instead offer QWERTY keyboards. 66% of smartphones now use 3G networks, compared to just 46% a year ago. 52% of smartphone buyers purchased an accessory at the time of their phone purchases, compared to just 41% among all other phone buyers.
According to Berg Insight, the market for LBS platforms and middleware in Europe will return to growth in the coming years, with demand driven by E112 requirements and increasing adoption of A-GPS. Annual revenues in Europe for mobile location platforms, including A-GPS servers and middleware platforms, are projected to grow from about 17 mln Euros in 2008 to 34 mln Euros in 2014. Mobile operators are now responding by investing in network-based location technologies and new services. Particularly A-GPS will become very important as the installed base of GPS-enabled handsets in Europe is projected to reach 270 mln devices in 2014. Established LBS industry players will however face competition from new market entrants such as handset manufacturers and Internet players such as Google whose primary interest is to attract users for new services. In response the traditional LBS vendors will be compelled to deliver superior performance in close cooperation with mobile network operators.
Shipments of Wi-Fi-enabled cellular handsets will double in volume by the end of 2010, compared to January 2008, and that growth curve is expected to continue through 2013. While Nokia leads the market in Wi-Fi-enabled handsets due to the sheer volume of its portfolio, Wi-Fi models only represent a small fraction of the range. In contrast, every Apple iPhone has Wi-Fi, and due to its ease of use and the seamless iTunes experience, more iPhone users – as many as 75% — are using their Wi-Fi regularly. Contrasting again, HTC’s handset lineup is 80% Wi-Fi-equipped, but only 10% of its users are employing the Wi-Fi capability.
While global handset shipments are expected to drop by 4-5% in 2009, GPS-enabled phones will climb to 240 mln units, an increase of 6.4% over 2008, ABI Research predicts.