63% of connected online physicians participated in various pharma-sponsored marketing programs monthly including online detailing, versus 53% of unconnected online physicians, according to JupiterResearch. 66% of connected online physicians forwarded useful content to colleagues, while 58% recommended specific Web sites to patients.
51% of marketer said they cannot track campaigns across multiple channels including social networks, e-mail, search and mobile content in real-time, according to Sapient . 35% of them said they’re least confident about tracking in real-time. 42% of managers plan to use social networking analytics tools in the next year and a half, compared to 12% currently.
China’s most popular Internet application is online music, used by 86.6% of those surveyed, followed by instant messaging with 81%, according to China Internet Network Information Centre. E-mail placed only 5th, with 56.5% using it. 81% of Chinese users online have instant messengers installed.
eROI found that during the heaviest e-mail volume period, from 8 am to 5 pm, e-mail opening rates and CTR increased. Open rates start out at 21.4% at 8 am and rise to a high of 34.1% at 5 pm Click-through rates begin at 2.6% at 8 am and rise to a high of 6.4% at 4 pm, before falling to 5.2% at 5 pm.
Nearly 9 out of 10 email messages delivered to large enterprises in November 2007 were spam, according to Proofpoint. While overall spam levels dropped slightly (from 89% in October to 88% in November), large companies were still receiving an extremely high volume of spam, with an upsurge in attachment-based spam of almost every kind. Image-based spam made up nearly 10% of all unsolicited emails delivered to enterprises in November 2007, up 24% from the previous month. About 5% of all spam came in the form of Microsoft Word (.doc) attachments, a 65% increase over from October 2007.
MarketingVox quotes eROI report, saying that the best day for e-mail is Wednesday. The average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%. The second-best day to e-mail is Monday, with an average open rate of 24.7% and a 3.1% click-through. Saturday commanded the highest CTR of 5%, but the lowest open rate with 18.7%.
60% of all business correspondence still gets sent containing one or more grammar or spelling errors, according to WhiteSmoke. 32% of writers are failing to use all the words needed for a grammatically correct sentence. 28% of mistakes relate to punctuation, that is, knowing when to use a period, comma or question mark. Agreement between sentence elements comes up next in 8% of the data.
JupiterResearch projects that e-mail marketing spending will grow from $1.2 bln in 2007 to $2.1 bln in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012.
Phishing attacks in the United States soared in 2007 as $3.2 bln was lost to these attacks, according to Gartner. 3.6 mln adults lost money in phishing attacks in the 12 months ending in August 2007, as compared with the 2.3 mln who did so the year before. Of consumers who received phishing e-mails in 2007, 3.3% say they lost money because of the attack, compared with 2.3% who lost money in 2006, and 2.9% who did so in 2005. The average dollar loss per incident declined to $886 from $1,244 lost on average in 2006 (with a median loss of $200 in 2007), but because there were more victims, $3.2 bln was lost to phishing in 2007, according to surveyed consumers. Some 1.6 mln adults recovered about 64% of their losses in 2007, up from the 54% that 1.5 mln adults recovered in 2006.
E-mail advertising spending will grow from $338 mln in 2006 to $616 mln in 2011, a six-year increase of 82%, Research and Markets says.