In Q2 2008, 74% of all mail received was spam. In Q2 2008, Turkey became the country with most zombie computers (11% of the global total), followed by Brazil (8.4%) and Russia (7.4%). The USA, which in the Q1 2008 accounted for 5% of all zombies, is now in ninth place with just 4.3% of the total. Google Adwords has been at the center of one of the most notable attacks over the last quarter, PandaLabs says. This Google service had been used previously to launch phishing attacks and the trend continues. This type of attack uses social engineering to trick users into revealing confidential details (bank account numbers, passwords, etc.).
87% of all teens engage at least occasionally in some form of electronic personal communication, which includes text messaging, sending email or instant messages, or posting comments on social networking sites, according to Pew Internet Project. Although participation in these activities is widespread, 60% of teens who send these communications do not consider them to be “writing.” 38% of teens think of these communications as writing, and an additional 2% don’t know whether they consider them to be writing or not.
According to Radicati, Microsoft Exchange will run about 210 mln corporate e-mail accounts in 2008, growing to 319 mln mailboxes in 2012.
About 20% of all US heads-of-household have never sent an e-mail, and about 20 mln households, or 18%, are without Internet access, according to Parks Associates. 21% never searched for information on the Internet.
According to a survey by Pew Internet & American Life Project, in February-March 2007 56% of respondents reported sending email every day. 50% of the respondents stated they first went online for “personal” reasons; 31% said work was the cause; 19% said school was the cause.
US banking industry holds in excess of $7.17 trillion in loans, including the billions of dollars in mortgage, credit card, auto loans and commercial loans. 36% of customer emails went unanswered by the banks. 96% of those audited did not offer live chat as a communication channel. 94% of banks did not offer a true dynamic, flexible knowledge base – the majority of banks offered little more than a list of static FAQs, Talisma reports.
By 2012, business use of Web-based mail will jump to 20%, says Gartner.
16% Americans have sent or received emails with friends and family regarding candidates and the campaign, and 14% have received email messages from political groups or organizations about the campaign, according to the Pew Internet Project.
|Type of e-mails||Total||Rep||Dem||Ind|
|Emails with friends/family||16||21||14||16|
|Emails from groups/political orgs||14||14||14||16|
|Visit candidate websites||8||9||7||9|
|Visit news satire sites||8||6||9||10|
|Get information from social networking sites||7||7||8||7|
By 2012, these companies will expend most of their advertising dollars on the internet, according to Direct Association Marketing Direct . Commercial email, for instance, is projected to grow by almost 25% each year from 2007 to 2012. Direct marketers in the health services industry overwhelming employ direct mail campaigns (89%). About 70% are multichannel campaigns.
30% of managers plan to use e-mail marketing and 32% – search marketing, according to Sapient. 38% said that search is the channel providing the greatest ROI to managers’ organizations. 28% of marketers thing that search will increase spending the most in the next 6 to 12 months