In Q2 2008, 74% of all mail received was spam. In Q2 2008, Turkey became the country with most zombie computers (11% of the global total), followed by Brazil (8.4%) and Russia (7.4%). The USA, which in the Q1 2008 accounted for 5% of all zombies, is now in ninth place with just 4.3% of the total. Google Adwords has been at the center of one of the most notable attacks over the last quarter, PandaLabs says. This Google service had been used previously to launch phishing attacks and the trend continues. This type of attack uses social engineering to trick users into revealing confidential details (bank account numbers, passwords, etc.).
87% of all teens engage in electronic communication
87% of all teens engage at least occasionally in some form of electronic personal communication, which includes text messaging, sending email or instant messages, or posting comments on social networking sites, according to Pew Internet Project. Although participation in these activities is widespread, 60% of teens who send these communications do not consider them to be “writing.” 38% of teens think of these communications as writing, and an additional 2% don’t know whether they consider them to be writing or not.
210 mln corporate mailboxes run on Exchange in 2008
According to Radicati, Microsoft Exchange will run about 210 mln corporate e-mail accounts in 2008, growing to 319 mln mailboxes in 2012.
20% of Americans have not used e-mail yet
About 20% of all US heads-of-household have never sent an e-mail, and about 20 mln households, or 18%, are without Internet access, according to Parks Associates. 21% never searched for information on the Internet.
56% of Internet users send e-mail every day
According to a survey by Pew Internet & American Life Project, in February-March 2007 56% of respondents reported sending email every day. 50% of the respondents stated they first went online for “personal” reasons; 31% said work was the cause; 19% said school was the cause.
36% of e-mails to the bank go unanswered
US banking industry holds in excess of $7.17 trillion in loans, including the billions of dollars in mortgage, credit card, auto loans and commercial loans. 36% of customer emails went unanswered by the banks. 96% of those audited did not offer live chat as a communication channel. 94% of banks did not offer a true dynamic, flexible knowledge base – the majority of banks offered little more than a list of static FAQs, Talisma reports.
20% of business to rely on Webmail by 2012
By 2012, business use of Web-based mail will jump to 20%, says Gartner.
16% Americans have exchanged emails regarding Presidential candidates
16% Americans have sent or received emails with friends and family regarding candidates and the campaign, and 14% have received email messages from political groups or organizations about the campaign, according to the Pew Internet Project.
| Type of e-mails | Total | Rep | Dem | Ind |
| Emails with friends/family | 16 | 21 | 14 | 16 |
| Emails from groups/political orgs | 14 | 14 | 14 | 16 |
| Visit candidate websites | 8 | 9 | 7 | 9 |
| Visit news satire sites | 8 | 6 | 9 | 10 |
| Get information from social networking sites | 7 | 7 | 8 | 7 |
Commercial email in health services companies will grow by almost 25% in 2007-2012
By 2012, these companies will expend most of their advertising dollars on the internet, according to Direct Association Marketing Direct . Commercial email, for instance, is projected to grow by almost 25% each year from 2007 to 2012. Direct marketers in the health services industry overwhelming employ direct mail campaigns (89%). About 70% are multichannel campaigns.
38% of marketers think search ads have the best ROI
30% of managers plan to use e-mail marketing and 32% – search marketing, according to Sapient. 38% said that search is the channel providing the greatest ROI to managers’ organizations. 28% of marketers thing that search will increase spending the most in the next 6 to 12 months