54% of employees occasionally check their personal inboxes

54% of employees with personal email accounts say they at least occasionally check their personal inboxes while at work. Most do so on a daily basis; 39% of all personal emailers say they check their personal accounts at least once a day at work, while 15% report checking in less often than that. Just 7% admit to refreshing their personal inboxes at work constantly, and 4% say they check in several times an hour, according to Pew Internet Project. 66% of employees frequent checking of work-related email earning $75,000 per year or more say they check their personal accounts at work, compared with just 45% of those in jobs earning less than $30,000 annually.

81% of employed Americans have an e-mail account

Among those who are employed, 96% are in some way making use of new communications technologies- either by going online, using email or owning a cell phone. This group includes employed respondents who are either internet users (86%), have a cell phone (89%) or an email account (81%). Additionally, some 73% of workers use all three basic tools of the information age: they use the internet, have an email account, and have a cell phone, according to Pew Internet Project.

Cost-per-lead consumer programs averaged $1.15 per lead

Prices of list rentals are declining across the board and – for the first time ever – show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index. The categories tracked include cost-per-lead consumer and B2B programs and white-paper syndication programs: ?ost-per-lead consumer programs averaged $1.15 per lead, a 4.17% decrease from Q2 2008; cost-per-lead B2B programs averaged $4.80 per lead, a 2.4% decrease from Q2 2008; white paper syndication cost-per-lead programs showed an average of $12.50 per download, a 3.85% decrease.

53% of US adults have both personal and work email accounts

More than half of working adults (53%) have both personal and work email accounts. And while 22% say they only maintain personal addresses, just 5% say that their email use is limited to a work account. 54% of employees with personal email accounts say they at least occasionally check their personal inboxes while at work and most do so on a daily basis. Personal email spills over to the cell phone and Blackberry, too: Among employed respondents who actively use their cell phone or Blackberry for email, 44% say that most or all of the messages they send and receive are personal, while 32% say that most or all of the messages are work-related. Another 25% say their email use is equally split between personal and work-related messages. 37% of those with work email accounts check them constantly, up from 22% in 2002, according to Pew Internet Project.

22% of Americans have to reply to work e-mails away from work

The off-hours checking of work-related email is not an act generated solely by the volition of the employee. Some 22% of employed email users say they are expected to read and respond to work-related emails, even when they are not at work. Blackberry and PDA owners are more than twice as likely to report that their employer expects that they will stay tuned in to email outside of the office. Fully 48% say they are required to read and respond to email when they are away from work, according to Pew Internet Project..

17% of Americans believe that using email increased their workload

Most employed email users do not believe that using email has increased the amount of time they spend working overall. Just 17% attribute some increase to email, while 6% feel as though email has actually cut down the amount of time they spend working. About the same modest number report some increase in the amount of time spent working specifically at home (16%), while 5% note a decrease. A smaller segment (10%) note an increase in the amount of time spent working at the office, while nearly the same number (7%) say email has cut down the time they spend at the office, according to Pew Internet Project.

69% of US adults still use e-mail for sharing information

US adults still depend on personal email as a main source of receiving shared content: 69% still rely on email to share content and information, Forrester Research reports. Personal emails made up 56% of shared content received; however, more than 50% of youth use instant messaging, videos from YouTube, and wikis to share content, while notes on social networks and text messages on cell phones equates respectively to 30% and 41% for how this demographic receives information. Power Sharers are a new category defined as individuals that share content at least weekly and share with 11 or more people through at least one channel. Adult Power Sharers represented 35% of the online population, and Youth Power sharers make up 62% of the online population, showcasing how each of these groups feed the viral cycles and influence networks. 92% of adults trust an email from someone they know, while 70% trust messages through someone they know through a social site. 64% of adults and 60% of youth still use the traditional cut and paste method to share a URL or information.

Video content is shared twice as much amongst online youth than adults, with 60% noting they received information through an online video site such as YouTube. Web tools such as wikis are used by 53% of youth vs. 29% of adults, with webpage services such as ‘tags’ being shared by 31% of youth vs. only 16% of adults. Online youth share more content types than adults (with the exception of news articles). In particular, 73% of online youth shared peer-generated video, versus 39% of online adults. Men more likely to share product recommendations and video than women; 77% of adult males and 74 of younger males shared news and web links. Women strongly favor send to a friend feature; more than 60% of adult woman use the send to a friend feature on websites.

29% of Internet users buy from spam emails

29% of Internet users have purchased goods from spam emails, according to Marshal. The most commonly purchased items include sexual enhancement pills, software, adult material and luxury items such as watches, jewellery and clothing. Botnets are networks comprised of thousands of infected personal computers, controlled remotely by criminals. They have enabled spammers to push down their costs through economies of scale and eliminated the need for spammers to host their own spam servers as they simply take control of other people’s computers instead. Recent FBI prosecutions of bot-herders and investigations of message-boards used by spammers, suggests the going rate for spammers to send a mln spam messages is as little as $5-10.