Top Online Product Categories for 2008 Holiday Season

Product Category Y/Y Percent Change
Sport & Fitness 18%
Video Games, Consoles & Accessories 14%
Apparel & Accessories 4%
Books & Magazines -1%
Consumer Electronics -5%
Flowers, Greetings & Gifts -7%
Toys -7%
Computer Hardware -8%
Home, Garden & Furniture -14%
Event Tickets -18%
Jewelry & Watches -24%
Computer Software (Excl. PC Games) -24%
Office Supplies -30%
Music, Movies & Videos -32%
Source: comScore

35% of Americans bought gift cards in 2008

Continued convenience and a clearer understanding of usage terms are expected to increase sales of gift cards by nearly $14 bln over the next five years, according to Packaged Facts. Gift cards, which lead the closed-loop segment of the $81 bln prepaid card market, have been gaining credit since 2002. Then, gift cards were categorized in the catch-all “other” category of in-store payments. In 2003, however, they became their own line item on the survey, accounting for 2% of all sales, a number that doubled in 2005. Nearly 35% of consumers who purchased gift cards in the last 12 months anticipate spending more on gift cards during the next 12 months, with 9.1% expecting to spend “significantly more.”

Online consumer spending in 2008

  2007 2008 Pct Change
January – October $93,551 $102,144 9%
comScore Holiday Season Forecast (Nov-Dec) $29,169 $29,200 0%
November 27 (Thanksgiving Day) $273 $288 6%
November 28 (Black Friday) $531 $534 1%
December 1 (Cyber Monday) $733 $846 15%
Source: comScore

Fastest-growing Web categories in November 2008

Oct-08 Nov-08 % Change
Total Internet : Total Audience 190,616 190,775 0
Coupons 27,101 35,649 32
Retail – Jewelry/Luxury Goods/Accessories 15,362 19,210 25
Retail – Toys 25,195 31,296 24
Retail – Mall 30,742 37,002 20
Retail – Department Stores 66,441 79,933 20
Retail – Consumer Electronics 47,788 55,786 17
Retail – Home Furnishings 39,852 44,965 13
Retail – Music 18,812 21,023 12
Online Gambling 14,588 16,132 11
Retail – Food 17,309 19,049 10
Source: comScore

Top 10 DVDs in 2008

Rank Title Distributor Release Date
1 Iron Man Paramount Home Entertainment 9/30/08
2 I Am Legend Warner Home Video 3/18/08
3 Alvin and the Chipmunks Twentieth Century Fox Home Ent 4/1/08
4 Enchanted Disney/Buena Vista Home Video 3/18/08
5 National Treasure 2 : Book of Secrets Disney/Buena Vista Home Video 5/20/08
6 Wall-E Disney/Buena Vista Home Video 11/18/08
7 Indiana Jones and the Kingdom of the Crystal Skull Paramount Home Entertainment 10/14/08
8 Sex and the City – The Movie Warner Home Video 9/23/08
9 Bee Movie Paramount Home Entertainment 3/11/08
10 American Gangster Universal Home Entertainment 2/19/08
Source: Nielsen