65% of US households play video games, 38% have consoles, 40% are female

40% of US gamers are women, Entertainment Software Association says. 65% of American households play computer and video games. 38% of American homes have a video game console. The average game player is 35 years old. One out of four gamers are over age 50. Women age 18 or older represent a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (18%). 41% of Americans expect to purchase one or more games 2008. 94% of parents are present when games are purchased or rented. 88% of parents report always or sometimes monitoring the games their children play. 63% of parents believe games are a positive part of their children’s lives.

US video hardware and software sales up 53% un June 2008

US sales of video game hardware and software rose 53% in June 2008 when compared to June 2007, NPD reported. For the first half of 2008, the US video game industry has generated $8.3 bln in sales. This is a 36% increase in sales from the same period a year before. “Metal Gear Solid 4” claimed the top slot as June’s best-selling game.

Video games to reach $68.3 bln by 2012

Video game industry is expected to shoot from $41.9 bln in global sales 2007 to $68.3 bln in 2012, a compound annual growth rate of 10.3%, PriceWaterhouseCoopers reported. Online and wireless games will grow the fastest at 16.9% and 19%, respectively. Online will jump from $6.6 bln 2007 to $14.4 bln in 2012, while wireless games go from $5.6 bln to $13.5 bln in the same frame. Video game advertising sector, which will go from the $1 bln level in 2007 to $2.3 bln in 2012, a 16.7% annual growth rate. PC games will fall 1.2% a year from 2007’s $3.8 bln to $3.6 bln in 2012. The U.S. also will lag a bit compared with global growth, with overall video game revenue growing by 7.9% annually, from $12.1 bln in 2007 to $17.7 bln in 2012.

Video game sales reached $1.12 bln in May 2008

US sales of video game hardware and software were $1.12 bln in May 2008, up 37% from May 2007. “Grand Theft Audio 4” the best-selling title for the month, NPD said. In 2008 US video games industry has generated $6.6 bln in sales, topping total 2007 annual revenue.