US sales of video game hardware and software rose 9% in August 2008 to $994.8 mln, boosted by the popularity of the newly released Madden NFL 09. Americans bought $384.6 mln in video game hardware, up 3% from August 2007, lead by sales of the handheld Nintendo DS, which sold 518,300 units, according to NPD Group.
Parks Associates estimates that global online revenues from games played on consoles will grow from $1.3 bln in 2008 (mostly from Xbox Live) to more than $8 bln in 2013.
In Q2 2008 Sony sold 3.72 mln units of the PSP worldwide, while Nintendo’s DS sold 6.94 mln units.
In 2008 the virtual game economy employs 400,000 people who earn an average of $145 per month, creating a global market worth about $500 mln, according to Professor Richard Heeks from the University of Manchester. 80% of virtual game workers are based in China.
US sales of video game hardware and software soared 28% in July 2008, hitting $1.19 bln. According to NPD Group, Americans bought $446.9 mln worth of video game hardware during the month, a 17% jump from July 2007.
40% of US gamers are women, Entertainment Software Association says. 65% of American households play computer and video games. 38% of American homes have a video game console. The average game player is 35 years old. One out of four gamers are over age 50. Women age 18 or older represent a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (18%). 41% of Americans expect to purchase one or more games 2008. 94% of parents are present when games are purchased or rented. 88% of parents report always or sometimes monitoring the games their children play. 63% of parents believe games are a positive part of their children’s lives.
US sales of video game hardware and software rose 53% in June 2008 when compared to June 2007, NPD reported. For the first half of 2008, the US video game industry has generated $8.3 bln in sales. This is a 36% increase in sales from the same period a year before. “Metal Gear Solid 4” claimed the top slot as June’s best-selling game.
87% of PlayStation 3 owners have watched BluRay movies on PS3’s built-in BluRay player, Entertainment Merchants Association reported.
Video game industry is expected to shoot from $41.9 bln in global sales 2007 to $68.3 bln in 2012, a compound annual growth rate of 10.3%, PriceWaterhouseCoopers reported. Online and wireless games will grow the fastest at 16.9% and 19%, respectively. Online will jump from $6.6 bln 2007 to $14.4 bln in 2012, while wireless games go from $5.6 bln to $13.5 bln in the same frame. Video game advertising sector, which will go from the $1 bln level in 2007 to $2.3 bln in 2012, a 16.7% annual growth rate. PC games will fall 1.2% a year from 2007’s $3.8 bln to $3.6 bln in 2012. The U.S. also will lag a bit compared with global growth, with overall video game revenue growing by 7.9% annually, from $12.1 bln in 2007 to $17.7 bln in 2012.
US sales of video game hardware and software were $1.12 bln in May 2008, up 37% from May 2007. “Grand Theft Audio 4” the best-selling title for the month, NPD said. In 2008 US video games industry has generated $6.6 bln in sales, topping total 2007 annual revenue.