2008 US video game sales reached $21.33 bln

According to NPD Group, Americans bought $21.33 bln worth of video game systems, software and accessories in 2008. This is a big jump from 2007’s $18 bln. Total hardware sales climbed 2% in December 2008, to $1.88 bln. For 2008, software sales hit nearly $11 bln, a 26% increase from 2007. Hardware sales jumped 11% to $7.81 bln.

Where consumers spend their money online – video games grew 60% in one year

Product Category Growth, YTY
Total Retail Category (Excludes Travel) 6%
Video Games, Consoles & Accessories 60%
Furniture, Appliances & Equipment 52%
Sport & Fitness 40%
Event Tickets 18%
Flowers, Greetings & Misc. Gifts 14%
Home & Garden 6%
Consumer Electronics (excluding PC Peripherals) 1%
Computers, Peripherals & PDAs 0%
Apparel & Accessories -2%
Toys & Hobbies -3%
Jewelry & Watches -11%
Music, Movies & Videos -29%
Source: comScore

US game spending down 7% in September 2008

Americans spent $1.27 bln on video games in September 2008, down 7% from September 2007. Hardware sales dropped 9% to $497.98 mln and software sales fell 6% to $616.1 mln. Nintendo Wii and DS held their place as the two best-selling gaming systems. Microsoft’s Xbox 360 sold 347,200 units during the month, in third place and up 78% from August 2008.