According to NPD Group, Americans bought $21.33 bln worth of video game systems, software and accessories in 2008. This is a big jump from 2007’s $18 bln. Total hardware sales climbed 2% in December 2008, to $1.88 bln. For 2008, software sales hit nearly $11 bln, a 26% increase from 2007. Hardware sales jumped 11% to $7.81 bln.
|Game Console||Percent of Buzz|
|Rank||Console||Usage Minutes %|
By 2012, approximately 190 mln households will use a next-generation game console, TDG predicts. 80% of these households – 148 mln – will have this console connected to the Internet. 75% of connected-console households – more than 110 mln – will use console-based video services at least a couple times each week.
US retail sales of video game hardware, software and accessories jumped 10% in November 2008 from November 2007 to $2.91 bln. The industry is still on track to reach $22 bln in US sales in 2008. Hardware sales jumped 10% to $1.21 bln. Video game software sales grew 11% to $1.31 bln.
|Product Category||Growth, YTY|
|Total Retail Category (Excludes Travel)||6%|
|Video Games, Consoles & Accessories||60%|
|Furniture, Appliances & Equipment||52%|
|Sport & Fitness||40%|
|Flowers, Greetings & Misc. Gifts||14%|
|Home & Garden||6%|
|Consumer Electronics (excluding PC Peripherals)||1%|
|Computers, Peripherals & PDAs||0%|
|Apparel & Accessories||-2%|
|Toys & Hobbies||-3%|
|Jewelry & Watches||-11%|
|Music, Movies & Videos||-29%|
US sales of video game hardware and software rose 18% in October 2008 from October 2007, after falling 7% in September 2008, as Wii console sold over 800,000 units, NPD reported.
Verdict Research predicted that the video games market would grow by 1.37 bln pounds or 42% in 2008, outstripping music and video sales. That would value the games market at 4.64 bln pounds compared to the 4.46 bln pounds spent on music and videos.
Americans spent $1.27 bln on video games in September 2008, down 7% from September 2007. Hardware sales dropped 9% to $497.98 mln and software sales fell 6% to $616.1 mln. Nintendo Wii and DS held their place as the two best-selling gaming systems. Microsoft’s Xbox 360 sold 347,200 units during the month, in third place and up 78% from August 2008.
According to The NPD Group, US consumers spent a record $1.3 bln so far in 2008 on plastic guitars, steering wheels and other add-ons.