28% of rural adult Americans without home high-speed say broadband isn’t available where they live, in contrast to 22% of non-rural Americans without broadband who say this. Moreover, 24% of dial-up users in rural areas say having the service available where they live would prompt a switch to broadband; this compares to the 14% figure for all respondents, according to the Pew Internet Project.
|Americans with broadband at home||2005||2006||2007||2008|
|White (not Hispanic)||31||42||48||57|
|Black (not Hispanic)||14||31||40||43|
|Hispanic (English speaking)||28||41||47||56|
|Less than high school||10||17||21||28|
|High school grad||20||31||34||40|
|Source: Pew Internet Project|
Home broadband users reported that their monthly payment for internet service was $34.50 – 4% less than the figure of $36 per month reported in December 2005.2 This decline in monthly broadband bills is half the rate (8%) reported over the February 2004 to December 2005 timeframe. As in 2005, there is a gap in what people pay for cable modem service compared to DSL, although it is narrower today than a few years ago. In December 2005, cable modem users reported monthly bills of $41 for service, while DSL users said they paid $32 per month for service. In May 2008, DSL users reported monthly internet access bills of $31.5 and cable modem users said they paid $37.5 for service, or an average difference of $6, according to the Pew Internet Project.
75% of home high-speed users said faster access or greater speed as advantage of broadband connection. Other uses cited as the feature valued most included the “always on”‘ connection (cited by 6% of broadband users), convenience (5%),broadband connectioneducational materials (2%). This is not to say that broadband users don’t value specific applications listed above (and others such as gaming and entertainment) that a high-speed connection enables. When pressed as to what might lure them into the ranks of home high-speed users, a plurality of dial-up respondents cited price. 35% of dial-up users said that they would switch to broadband if the price became more affordable and, as noted above, there remains a sizable gap in what dial-up users pay monthly for online access and what broadband users pay.
Pew Internet Project April 2008 survey asked whether home broadband users “pay extra for a premium service that promises faster speed.” Here’s what home broadband users said: 54% of home broadband users say they subscribe to basic service; 29% subscribe to a premium service at a higher price; 16% say they don’t know, according to the Pew Internet Project.
DSL providers maintain an edge in the home broadband market, with 46% of home broadband users saying they subscribe to DSL and 39% saying they have cable modem service. As a home high-speed connection, wireless has also increased its presence – from next to nothing in 2002 up to 12% of the home broadband market as of May 2008, according to the Pew Internet Project.
According to TeleGeography, international Internet traffic grew 53% between mid-2007 and mid-2008, down from 61% the preceding year. Traffic growth between the US and Latin America was especially fast, surging 112%. Traffic on internet backbones between major cities in the relatively more mature US market rose a modest 47%. For the 2?? consecutive year, total international Internet capacity grew faster than total Internet traffic, leading to lower utilisation levels on many internet backbones. Between 2007 and 2008 average traffic utilisation levels decreased from 31% to 29%, while peak utilisation fell from 44% to 43%.
By 2012, Research & Markets forecasts that 90% of US households will have access to broadband, with 94% of these individuals watching online video—this is up from an estimated 77.8% of broadband users in 2008 watching online video. Worldwide online video revenue is expected to eclipse $4.5 bln by 2012. By 2012, 39% of adults in the US are expected to have purchased or rented online video. 42.8% of US respondents to this survey still favor physical discs with packaging when purchasing movies. By 2012, the company anticipates the online video market to eclipse $4.5 bln, growing from $1.2 bln (CAGR of 39%) in 2007.
The 20 largest cable and telephone companies added a net 887,000 high-speed Internet subscribers in Q2 2008, according to Leichtman Research Group. Cable companies now have 35.3 mln broadband customers, compared with 29.7 mln at the phone companies. AT&T remains the country’s largest Internet service provider, with 14.7 mln customers, ahead of Comcast with 14.4 mln.
Worldwide consumer broadband connections will grow from 323 mln connections in 2007 to 499 mln in 2012, according to Gartner. Worldwide consumer broadband connections penetrated 18% of households in 2007, and by 2012, households with a broadband connection will reach 25%. Five countries exceeded 60% broadband penetration into the home in 2007; and, this is expected to grow to 17 countries by 2012. The five countries with broadband penetration into the home above 60% are Canada, Netherlands, Switzerland, South Korea and Hong Kong.
There were 253 mln Chinese Internet users in June 2008, China Internet Network Information Centre reported. Internet penetration in China is still at 19.1%. 214 mln, or 84.7% of all users, are connecting via broadband.