| Rank | Brand | Ad Description | Program (Network) | Index |
| 1 | CVS Pharmacy | Company pays bills and provides supplies to families | Extreme Makeover: Home Edition (ABC, 3/16 – 11/9/08) | 299 |
| 2 | TRESemme | Company provides prize to winner; sponsor of hair salon | Project Runway (Bravo, 1/2 – 10/20/08) | 256 |
| 3 | El Pollo Loco | Jeff and team eat lunch from fast-food restaurant | Flipping Out (Bravo, 6/24 – 8/12/08) | 254 |
| 4 | Bluefly.com | Winner can sell line through online retailer; sponsor of accessories wall | Project Runway (Bravo, 1/2 – 10/20/08) | 254 |
| 5 | Sears | Retailer provides tools, appliances and supplies for homes | Extreme Makeover: Home Edition (ABC, 1/6 – 11/30/08) | 253 |
| 6 | Glad | Company provides prize to winner; products are used during challenges | Top Chef (Bravo, 3/12 – 11/28/08) | 251 |
| 7 | Whole Foods Market | Contestants shop for ingredients to use in challenges | Top Chef (Bravo, 3/12 – 11/28/08) | 248 |
| 8 | Food & Wine Magazine | Winner will be featured in magazine and showcase food at festival | Top Chef (Bravo, 3/12 – 11/28/08) | 245 |
| 9 | GQ Magazine | Winning model will receive a fashion pictorial in men’s magazine | Make Me a Supermodel (Bravo, 1/10 – 4/3/08) | 244 |
| 10 | Hugo Boss | Patti’s clients shop with style expert at clothing store | The Millionaire Matchmaker (Bravo, 2/12 – 4/7/08) | 241 |
| Source: Nielsen | ||||
Top TV shows with product placement activity
| Rank | Program | Network | Total # of Occurrences |
|
| 1 | BIGGEST LOSER | NBC | 6248 | |
| 2 | AMERICAN IDOL | FOX | 4636 | |
| 3 | EXTREME MAKEOVER HOME EDITION | ABC | 3371 | |
| 4 | AMERICAS TOUGHEST JOBS | NBC | 2807 | |
| 5 | ONE TREE HILL | CW | 2575 | |
| 6 | DEAL OR NO DEAL | NBC | 2292 | |
| 7 | AMERICAS NEXT TOP MODEL | CW | 2241 | |
| 8 | LAST COMIC STANDING | NBC | 1993 | |
| 9 | KITCHEN NIGHTMARES | FOX | 1853 | |
| 10 | HELLS KITCHEN | FOX | 1807 | |
| Source: Nielsen | ||||
Spending by largest ad categories in Q1-Q3 2008
| Product Category | Q1-Q3 2007 | Q1-Q3 2008 | Growth | |
| Automotive (Factory & Dealer Assoc.) |
8,505.2 | 7,857.5 | -8% | |
| Pharmaceutical | 3,855.3 | 3,682.1 | -4% | |
| Auto Dealerships – Local | 3,422.9 | 3,327.1 | -3% | |
| Quick Service Restaurant | 2,929.6 | 3,258.1 | 11% | |
| Motion Picture | 2,665.8 | 2,683.2 | 1% | |
| Wireless Telephone Services | 2,663.7 | 2,675.8 | 0% | |
| Department Store | 2,432.4 | 2,615.7 | 8% | |
| Direct Response Product | 1,657.6 | 2,110.4 | 27% | |
| Restaurant | 1,225.1 | 1,334.6 | 9% | |
| Furniture Stores | 1,189.2 | 1,186.7 | 0% | |
| Top 10 Product Categories | 30,546.9 | 30,731.3 | 1% | |
| Source: Nielsen | ||||
Internet ad spending by top companies for Q1-Q3 2008
| Parent Company | Q1-Q3 2007 | Q1-Q3 2008 | Growth | |
| Procter & Gamble Co. | 2,526.0 | 2,342.3 | -7% | |
| General Motors Corp. | 1,730.4 | 1,659.6 | -4% | |
| AT&T Inc. | 1,351.1 | 1,317.6 | -2% | |
| Verizon Communications Inc. | 1,018.8 | 1,125.6 | 10% | |
| Toyota Motor Corp. | 1,246.8 | 1,194.1 | -4% | |
| Ford Motor Co. | 1,452.0 | 1,112.9 | -23% | |
| Johnson & Johnson | 1,005.2 | 1,059.1 | 5% | |
| Time Warner Inc. | 983.9 | 878.2 | -11% | |
| General Electric Co. | 680.3 | 807.9 | 19% | |
| PepsiCo Inc. | 749.5 | 730.5 | -3% | |
| Total Top 10 | 12,743.8 | 12,227.8 | -4% | |
| Source: Nielsen | ||||
89% of small businesses fear search keywords might become too expensive
89% of small businesses surveyed by Microsoft feared keywords may become too expensive. 81% questioned if paid search marketing is the best use of their marketing budgets. One quarter of respondents believe paid search marketing is too complex. 21% thought it would be too time-consuming. 35% felt they would need an agency to help set up a search marketing campaign.
By 2010 60% of F1K will have Web communities
Gartner predicts that by 2010, more than 60% of Fortune 1000 companies with Web sites will have some form of community that can be used for marketing purposes.
SMS advertising response rates
| Received SMS Ads, 000 | % Responded to SMS Advert | |||||||
| Aug-07 | Aug-08 | % Change | Aug-07 | Aug-08 | Point Change | |||
| Downloads for mobile phone | 40,792 | 35,915 | -12.0% | 4.4% | 3.9% | -0.6 | ||
| News or information | 25,929 | 22,122 | -14.7% | 2.8% | 3.2% | 0.4 | ||
| Mobile phone or plan | 32,222 | 31,574 | -2.0% | 4.6% | 4.7% | 0.1 | ||
| Entertainment | 12,644 | 11,230 | -11.2% | 4.3% | 5.1% | 0.7 | ||
| Total Mobile + Media Sectors | 111,587 | 100,841 | -9.6% | 4.1% | 4.1% | 0 | ||
| Clothing/Fashion | 3,982 | 5,503 | 38.2% | 5.8% | 6.4% | 0.6 | ||
| Restaurants | 1,037 | 1,424 | 37.3% | 11.6% | 15.5% | 3.9 | ||
| Cars | 4,407 | 3,731 | -15.4% | 11.2% | 7.9% | -3.3 | ||
| Food | 1,413 | 2,162 | 53.0% | 9.2% | 12.6% | 3.4 | ||
| Financial services | 8,963 | 9,956 | 11.1% | 3.7% | 4.7% | 1.0 | ||
| Consumer electronics | 3,957 | 4,647 | 17.4% | 6.3% | 6.7% | 0.4 | ||
| Travel | 5,779 | 6,602 | 14.2% | 4.9% | 5.8% | 0.9 | ||
| Total Non-Mobile or Media Sectors | 29,539 | 34,024 | 15.2% | 6.2% | 6.8% | 0.5 | ||
| Source: comScore | ||||||||
79% of Internet users have clicked on an ad
More than half of US consumers with Internet access use social networking services, and penetration will continue to grow. Consumers are also spending ever-greater amounts of time on SNS, a fact that has advertisers drooling over the opportunity represented by SNS. IDC found that consumers who use SNS also tend to visit the services often and spend a lot of time per visit. More than three quarters of SNS users visit at least once a week, and no less than 57% visit at least once a day. During each session, 61% of SNS users spend at least 30 minutes on the respective site or stay logged in permanently, and 38% spend at least one full hour per session (or stay logged in). There are four major reasons why consumers use SNS: to connect and communicate; in response to peer-pressure; for entertainment; and for work-related purposes. Advertising does not factor into consumer motivations. In fact, users are less tolerant of SNA advertising than the best tolerated forms of online advertising. Ads on SNS have lower click-through rates than traditional online ads (on the Web at large, 79% of all users clicked on at least one ad in the past year, whereas only 57% of SNS users did), and they also lead to fewer purchases (Web: 23%; SNS 11%).
Top 50 US ad carriers in October 2008
| Rank | Property | Audience, 000 | Reach |
| 1 | Platform-A | 173,713 | 91% |
| 2 | Yahoo! Network | 164,080 | 86% |
| 3 | Google Ad Network | 158,928 | 83% |
| 4 | ValueClick Networks | 155,356 | 82% |
| 5 | Specific Media | 150,176 | 79% |
| 6 | Tribal Fusion | 144,354 | 76% |
| 7 | Yahoo! | 143,089 | 75% |
| 8 | Traffic Marketplace | 140,302 | 74% |
| 9 | 138,767 | 73% | |
| 10 | 24/7 Real Media | 135,528 | 71% |
| 11 | Tremor Media – Potential Reach | 135,222 | 71% |
| 12 | Casale Media – MediaNet | 135,054 | 71% |
| 13 | Adconion Media Group | 130,650 | 69% |
| 14 | YuMe Video Network | 130,247 | 68% |
| 15 | interCLICK | 129,477 | 68% |
| 16 | Revenue Science | 127,186 | 67% |
| 17 | DRIVEpm | 123,594 | 65% |
| 18 | Turn, Inc | 117,016 | 61% |
| 19 | CPX Interactive | 116,817 | 61% |
| 20 | Collective Media | 113,336 | 59% |
| 21 | ADSDAQ by ContextWeb | 113,320 | 59% |
| 22 | AOL Media Network | 111,259 | 58% |
| 23 | MSN-Windows Live | 110,615 | 58% |
| 24 | Burst Media | 105,962 | 56% |
| 25 | AdBrite | 90,165 | 47% |
| 26 | YOUTUBE.COM | 80,877 | 42% |
| 27 | Centro – Potential Reach | 80,225 | 42% |
| 28 | MYSPACE.COM* | 76,257 | 40% |
| 29 | Vibrant Media | 76,000 | 40% |
| 30 | NNN Total Newspapers: U.S. | 74,797 | 39% |
| 31 | Undertone Networks | 74,641 | 39% |
| 32 | Ask Network | 70,449 | 37% |
| 33 | Gorilla Nation Media | 68,483 | 36% |
| 34 | Kontera | 64,468 | 34% |
| 35 | IAC Ad Solutions | 64,422 | 34% |
| 36 | Pulse 360 | 60,430 | 32% |
| 37 | MSN.COM Home Page | 57,617 | 30% |
| 38 | Ybrant – Oridian – ADdynamix | 56,291 | 30% |
| 39 | EBAY.COM | 55,436 | 29% |
| 40 | IB Local Network | 54,747 | 29% |
| 41 | NNN Top 25 | 52,482 | 28% |
| 42 | TattoMedia | 51,659 | 27% |
| 43 | ITN Digital Networks | 51,633 | 27% |
| 44 | AMAZON.COM | 49,102 | 26% |
| 45 | Business.com Network | 47,322 | 25% |
| 46 | Intergi – Potential Reach | 46,861 | 25% |
| 47 | QuadrantONE | 46,233 | 24% |
| 48 | MapQuest | 46,049 | 24% |
| 49 | FACEBOOK.COM | 45,954 | 24% |
| 50 | AdOn Network | 44,095 | 23% |
| Source: comScore | |||
Internet ads to genmerate $25.7 bln in the US in 2009
eMarketer estimates US advertisers will spend $25.7 bln on the Internet in 2009 – about $2.7 bln, or 10% less, than a forecast a quarter ago. The more sobering projections extend through 2012 when eMarketer envisions $37 bln being spent on US online ads. That figure represents a drop of $13 bln, or 26%, from the 2012 estimates that eMarketer drew up in August 2008.