Category: Advertising

US Internet advertising revenues remain strong, topping $23 bln, according to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Full-year 2008 revenues totaled a record $23.4 bln, exceeding 2007’s performance, itself the former record of $21.2 bln, by $2.2 bln or 10.6%. Q4 2008 revenues of $6.1 bln mark the first time the interactive advertising industry achieved, and surpassed, $6 bln in a single quarter. The figures represent a $154 mln or 2.6% increase from Q4 2007, which had revenues of $5.9 bln. This is the fifth consecutive year of record results.

Rank	Property	Unique Visitors (000)	Reach %
	Total Audience	191,863	100%
1	Platform-A	174,586	91%
2	Yahoo! Network	164,712	86%
3	ValueClick Networks	160,261	84%
4	Google Ad Network	158,481	83%
5	Traffic Marketplace	146,903	77%
6	Yahoo! Sites	146,131	76%
7	Specific Media	145,929	76%
8	Tribal Fusion	143,869	75%
9	Google	143,116	75%
10	24/7 Real Media	141,604	74%
11	Tremor Media – Potential Reach	136,867	71%
12	Casale Media – MediaNet	136,772	71%
13	Turn, Inc	132,949	69%
14	Adconion Media Group	130,717	68%
15	interCLICK	126,706	66%
16	CPX Interactive	125,764	66%
17	DRIVEpm	125,255	65%
18	ADSDAQ by ContextWeb	121,022	63%
19	Revenue Science	114,122	59%
20	Digital Broadcasting Group	111,698	58%
21	MSN-Windows Live	111,695	58%
22	Collective Network	111,322	58%
23	Burst Media	109,043	57%
24	AOL Media Network	108,441	57%
25	BrightRoll Video Network	98,179	51%
26	AdBrite	89,649	47%
27	YOUTUBE.COM	82,772	43%
28	Centro – Potential Reach	81,559	43%
29	Vibrant Media	79,908	42%
30	MYSPACE.COM	75,639	39%
31	NNN Total Newspapers: U.S.	74,800	39%
32	Ask Network	74,742	39%
33	Pulse 360	71,075	37%
34	Gorilla Nation Media	68,684	36%
35	IAC Ad Solutions	66,759	35%
36	Undertone Networks	66,083	34%
37	Career Ad Network	65,936	34%
38	ITN Digital Networks	65,705	34%
39	Kontera	64,928	34%
40	TattoMedia	61,677	32%
41	IB Local Network	58,414	30%
42	EBAY.COM	57,520	30%
43	Adify	57,380	30%
44	FACEBOOK.COM	57,232	30%
45	MSN.COM Home Page	56,481	29%
46	Glam Media	55,293	29%
47	AMAZON.COM	54,562	28%
48	NNN Top 25	52,326	27%
49	Business.com Network	51,586	27%
50	QuadrantONE	47,754	25%
Source: comScore

The global advertising market grew to just over $600 bln in 2007, according to The Kelsey Group. The firm expects global ad revenues to grow at a compound annual growth rate (CAGR) of 2.7% and reach $707 bln in 2012. Interactive advertising revenues will increase significantly from $45 bln in 2007 to $147 bln globally in 2012, representing a 23.4% CAGR. Interactive advertising, which comprises search (including local search), display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. By 2012 Kelsey Group analysts expect the interactive share of global ad spending will reach 21%.

During the forecast period (2007-2012), the United States will see interactive advertising revenues grow from $22.5 bln to $62.4 bln (22.6% CAGR), with interactive revenues in Canada increasing from $1.3 bln to $3.3 bln (21.3% CAGR).

Rank	Property	Unique Visitors (000)	Reach %
	Total Internet	190,650	100%
1	Platform-A	173,804	91%
2	Yahoo! Network	165,879	87%
3	ValueClick Networks	159,420	84%
4	Google Ad Network	157,131	82%
5	Specific Media	153,079	80%
6	Traffic Marketplace	147,024	77%
7	Yahoo! Sites	145,708	76%
8	24/7 Real Media	142,448	75%
9	Adconion Media Group	142,133	75%
10	Google	141,044	74%
11	Tribal Fusion	139,778	73%
12	Tremor Media	137,407	72%
13	interCLICK	137,076	72%
14	Casale Media – MediaNet	136,806	72%
15	Collective Network	126,294	66%
16	Revenue Science	126,261	66%
17	DRIVEpm	126,158	66%
18	Turn, Inc	123,150	65%
19	CPX Interactive	118,305	62%
20	ADSDAQ by ContextWeb	117,025	61%
21	BrightRoll Video Network	114,333	60%
22	Burst Media	112,601	59%
23	MSN-Windows Live	112,223	59%
24	AOL Media Network	109,879	58%
25	AdBrite	87,826	46%
26	YOUTUBE.COM	81,926	43%
27	Centro – Potential Reach	79,294	42%
28	Undertone Networks	79,259	42%
29	Vibrant Media	78,370	41%
30	MYSPACE.COM	75,909	40%
31	Ask Network	73,267	38%
32	NNN Total Newspapers: U.S.	72,178	38%
33	IAC Ad Solutions	69,839	37%
34	Gorilla Nation Media	69,676	37%
35	EBAY.COM	62,738	33%
36	Kontera	62,340	33%
37	AMAZON.COM	62,081	33%
38	Glam Media	61,129	32%
39	Pulse 360	60,834	32%
40	ITN Digital Networks	60,060	32%
41	MSN.COM Home Page	56,543	30%
42	TattoMedia	56,284	30%
43	FACEBOOK.COM	54,552	29%
44	IB Local Network	53,461	28%
45	NNN Top 25	49,520	26%
46	Adify	48,974	26%
47	Business.com Network	47,695	25%
48	WALMART.COM	46,049	24%
49	YuMe Video Network	45,860	24%
50	QuadrantONE	44,940	24%
Source: comScore

Rank	Property	Visitors, 000	Reach, %
	Total Audience	190,775	100%
1	Platform-A	173,155	91%
2	Yahoo! Network	164,535	86%
3	Google Ad Network	159,387	84%
4	ValueClick Networks	157,444	83%
5	Specific Media	151,386	79%
6	Traffic Marketplace	142,510	75%
7	Yahoo!	142,007	74%
8	Tribal Fusion	141,412	74%
9	24/7 Real Media	139,189	73%
10	Google	138,870	73%
11	Casale Media – MediaNet	137,371	72%
12	Adconion Media Group	136,625	72%
13	Tremor Media	134,949	71%
14	interCLICK	128,033	67%
15	Revenue Science	126,600	66%
16	DRIVEpm	123,082	65%
17	Collective Media	118,796	62%
18	CPX Interactive	115,129	60%
19	MSN-Windows Live	111,610	59%
20	urn	111,227	58%
21	ADSDAQ	110,338	58%
22	AOL Media Network	108,785	57%
23	Burst Media	105,989	56%
24	AdBrite	88,203	46%
25	YOUTUBE.COM	80,406	42%
26	Centro – Potential Reach	77,207	40%
27	MYSPACE.COM	75,328	39%
28	Undertone Networks	75,027	39%
29	Vibrant Media	73,748	39%
30	NNN Total Newspapers: U.S.	73,231	38%
31	Ask Network	70,151	37%
32	Gorilla Nation Media	67,972	36%
33	IAC Ad Solutions	65,098	34%
34	Kontera	60,982	32%
35	Pulse 360	57,733	30%
36	MSN.COM Home Page	57,622	30%
37	EBAY.COM	56,775	30%
38	IB Local Network	55,438	29%
39	Glam Media	54,631	29%
40	AMAZON.COM	54,223	28%
41	TattoMedia	52,376	27%
42	NNN Top 25	50,836	27%
43	YuMe Video Network	50,798	27%
44	FACEBOOK.COM	50,511	26%
45	ITN Digital Networks	48,554	25%
46	Ybrant – Oridian – ADdynamix	48,099	25%
47	Business.com Network	46,487	24%
48	QuadrantONE	44,482	23%
49	WALMART.COM	43,940	23%
50	Intergi	43,406	23%
Source: comScore