BSA: 3% of US consumers will buy all gifts online

The Business Software Alliance reports that 55% of US consumers expect to buy only some of their 2003 holiday gifts online, while 3% say they will buy all of this year?s gifts online. As for the types of gifts consumers say the will buy online this holiday season, the BSA/Ipsos survey determined that 74% will buy books or videos, 66% will buy clothing and accessories and 55% will buy children?s toys. Similar to the BSA findings, BURST! finds that just 3% of US holiday buyers plan to buy all of their gifts online.

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