Best time for e-commerce: noon EST, best ad click-throughs: lunch and early evening
Online Media Daily posts some data on e-commerce conversion survey by Atlas. Conversion rates peaked at around noon EST, when conversion rates were around 36% higher than average for the day. The daily low occurred shortly after 4:00 a.m., when conversion rates were around 53% lower than conversion rates for the day. The number of impressions and conversions rose and fell together throughout the day, but the different ratio of impressions to conversions at different hours of the day showed that people were most likely to respond to ads during lunch and in the early evening.