Nielsen//NetRatings published its findings on Internet usage among various age groups in UK.
| Most popular online brands among UK Internet users | |||
| Age group | % of online UK users |
Brand theme | Brand |
| Teens | 24% | Friends & Fun | Bebo |
| 20’s | 12% | Web Giants | BSkyB |
| 30’s | 18% | Money | Barclays |
| 40’s | 22% | Variety | Premium TV |
| 50’s+ | 24% | Information | IncrediMail |
| Source: Nielsen//NetRatings | |||