Nielsen//NetRatings published its findings on Internet usage among various age groups in UK.
Most popular online brands among UK Internet users | |||
Age group | % of online UK users |
Brand theme | Brand |
Teens | 24% | Friends & Fun | Bebo |
20’s | 12% | Web Giants | BSkyB |
30’s | 18% | Money | Barclays |
40’s | 22% | Variety | Premium TV |
50’s+ | 24% | Information | IncrediMail |
Source: Nielsen//NetRatings |